The Forrester Consulting study is the latest proof point that our attribution technology is the best way for marketers to really understand what is and isn’t working in their ad spend.
Grapevine, TX (PRWEB) September 28, 2010
ClearSaleing, a leader in attribution management and advertising analytics, will share results of a Forrester Consulting study that shows its technology delivers a record-breaking 605% ROI at the annual Shop.org summit conference, September 27-29, Gaylord Texan Hotel and Convention Center, Dallas, Texas.
ClearSaleing co-founder and Chief Innovation Officer, Adam Goldberg, will host ClearSaleing’s Booth #1008. An industry thought leader in attribution management, Goldberg will dialogue with retailers on how ClearSaleing’s technology enables retailers to analyze ad spend across all marketing channels and significantly increase their marketing ROI.
“The Forrester Consulting study is the latest proof point that our attribution technology is the best way for marketers to really understand what is and isn’t working in their ad spend. As we approach the critical holiday buying season, attribution is essential to making sure advertising dollars can realize the highest ROI,” says Goldberg.
Forrester Consulting’s study, "The Total Economic Impact™ of ClearSaleing," indicates a 605% adjusted return-on-investment for companies engaging in ClearSaleing’s attribution management offering, along with additional benefits of time savings, eliminating waste and more.
“The benefits of engaging ClearSaleing have proved nearly limitless for AmericanGreetings.com, providing us a strategic guideline for advertising that is based on measurable and actionable results,” said Tessa Fraser, senior marketing manager of American Greetings Interactive, a long-time ClearSaleing client. “Not only do we now better understand our customers and how to reach them more effectively, we also have eliminated tactics which weren’t reaching our desired audiences. ClearSaleing is an important partner in helping us achieve our long-term goals.”
The Forrester Consulting study, which was commissioned by ClearSaleing and is available at http://landing.clearsaleing.com/tei, analyzed four ClearSaleing clients, including a national financial services organization, an online retail organization, the online retail arm of a multinational automotive products and services company, and a full-service digital advertising agency. Forrester Consulting found that, by using ClearSaleing, these companies experienced a net present value of more than $2.3 million, in addition to improving efficiencies in decision making and media buying and increasing productivity in automation and reporting.
Forrester Consulting also found that customers were able to more efficiently bid on keywords and tighten ad spend by assigning attribution to each channel and by launching new initiatives to increase conversion rates. With more accurate reporting, customers could focus on new marketing campaigns, landing pages and other strategic projects that resulted in improved conversion rates.
For more information on the Total Economic Impact study methodology, visit http://www.forrester.com/TEI. For more information and to read the full ClearSaleing study, visit http://landing.clearsaleing.com/tei.
ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.
ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes http://www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.
ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit http://www.ClearSaleing.com.