Attributor Partners With Magazine Publishers of America and Periodical Publishers Association to Stop Piracy and Help Monetize Content Across the Web

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Organizations Unite to Drive Awareness and Create Solutions for Content Professionals Worldwide

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Illegal syndication is taking its toll on the publishing industry, and individual publishers are struggling to monetize and protect the value of their content.

Attributor, provider of the first Web-wide content monitoring and identification platform, today announced partnerships with the Magazine Publishers of America (MPA) and the Periodical Publishers Association (PPA). The partnership goals are to provide magazine industry professionals in the US and UK with an effective way to stop piracy, increase visibility of how their content is used across the Web, and create more revenue-generating syndication opportunities.

A key aspect of the shared vision between the three organizations involves protecting the value of publisher content. A recent Attributor study found that publisher content reaches 5.3 times more audience on sites who are not licensed to republish those articles. Another study on online magazine infringement highlighted 20 of the more than 2,000 domains that illegally host full-issue downloads of magazines. Unauthorized content reuse is growing more than 15 percent per year, which translates into millions of dollars in lost licensing and advertising revenue per year.

“Illegal syndication is taking its toll on the publishing industry, and individual publishers are struggling to monetize and protect the value of their content,” said Jim Pitkow, Attributor CEO. “It’s vital that these publishers have control over their content to eliminate piracy and increase revenue opportunities. Our partnerships with MPA and PPA will allow more publishers access to these services.”

“With the advent of multi-platform publishing, magazine brands face a very real threat from piracy on the internet,” said Barry McIlheney, chief executive of the PPA. “At the PPA we have a responsibility to help members tackle this issue and together with Attributor we can provide a way of identifying and protecting high-value content.”

With this alliance, the MPA’s 225 domestic and 50 international publishing companies, and the PPA’s nearly 200 publishing company members, who together publish more than 3,000 consumer, business and customer magazines, will receive a discount on the full suite of Attributor products and services. This discount includes Guardian, which allows content owners real-time access to actionable intelligence about where and how their content is propagating across the entire Internet. Guardian enables member companies to protect their existing online licensing and advertising revenues, identify new licensing opportunities, as well as up-sell existing syndication customers

Attributor’s content monitoring technology is available in 18 languages and helps content owners protect their copyrighted content. The technology provides 24/7-piracy protection by monitoring more than 35 billion Web pages, including hosting sites, cyberlockers and link farms, continuously scanning for copies of original works. Once a potential infringing copy is found, the content is verified before takedown notifications are sent.

About Attributor
Attributor is a privately held technology company headquartered in San Mateo, Calif. Its content monitoring and enforcement platform enables publishers of all sizes to protect their text, image and video content wherever it appears on the Internet. Attributor’s customers include John Wiley & Sons, Hachette Book Group, Macmillan, The Associated Press, The Financial Times, Agencia EFE and Deutsche Presse-Agentur, among others. For more information, visit: Attributor.com.

About The Magazine Publishers of America
Magazine Publishers of America (MPA) is the industry association for consumer magazines. Established in 1919, the MPA represents approximately 225 domestic publishing companies with more than 1,000 titles, nearly 50 international companies and more than 100 associate members. Staffed by magazine industry specialists, the MPA is headquartered in New York City, with an office of government affairs in Washington, DC. For more information, visit: magazine.org/.

About The Periodical Publishers Association
The Periodical Publishers Association (PPA) protects and promotes the interests of print and online publishers of consumer and business media in the UK. The PPA has around 200 publishing companies in its membership, which collectively produce more than 2,500 consumer and business magazines and journals as well as digital media, data products and events. For more information, visit: ppa.co.uk/

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