Facebook is a natural medium for socially influenced commerce," said Kevin Kimsa, CEO of AudienceView Ticketing. "If we can embrace and leverage this as an industry, we can finally add real value to the consumer buying experience.
Toronto, Ontario, Canada (PRWEB) October 26, 2011
AudienceView Ticketing, one of the most innovative and influential Primary Ticketing solutions worldwide, today announced the introduction of AudienceView Tiki, a new distribution channel for online ticketing, through Facebook. The AudienceView Tiki service is the first fully integrated Facebook ticketing service in the market that exploits the tremendous potential of social commerce. Facebook users never leave the Facebook network, completing transactions and sharing that information immediately with friends.
"Facebook is a natural medium for socially influenced commerce. It's your address book and platform for rich media communication," indicated Kevin Kimsa, CEO of AudienceView Ticketing. "If we can embrace and leverage this as an industry, we can finally add real value to the consumer buying experience".
The initial launch of AudienceView Tiki also includes the ability to reserve tickets for friends. The 'buy & reserve' feature is a true example of social ticketing, allowing a user to directly offer value to a friend, in this case, by reserving seats directly next to purchased seats.
"Consumers gravitate to value," noted Will Quekett, General Manager of The Ticket Factory. "With the AudienceView Tiki service, we put ourselves in a tremendous position of differentiation in the vanilla world of online ticketing. Not only can we bring the buy button to where the consumer lives (Facebook) but in the process, we significantly increase our knowledge of the customers."
The Tiki service allows AudienceView's clients to make the most of the incredible breadth of information associated with consumer opt-in behaviours that exists inside of Facebook. Knowing that the 'buy & reserve' feature alone can significantly reduce the ratio of number of tickets per transaction, directly translates into the growth of a richer consumer database.
AudienceView Tiki will be initially launched in November with The Ticket Factory in the United Kingdom, with a planned global roll out in January 2012.
About The Ticket Factory
The Ticket Factory is one of the UK's leading national ticket agents and is the official box office of the LG Arena, the NIA and the NEC.
Previously operating as the NEC Group Box Office, The Ticket Factory has more than 25 years experience, evolving into a national ticket agent in October 2007. It offers more flexibility to both clients and customers and a better response to today's increasing demand for tickets for live events.
It now sells around 2.5 million tickets a year for a range of comedy events, concerts, sporting events, exhibitions, theatre performances, visitor attractions and much more across the UK. It is the exclusive national ticket agent for Haymarket exhibitions, it sells tickets for Royal Horticultural Society flower shows and operates Bookings Direct, the national ticket agent for 3A entertainment tours by artists such as Kylie, Eric Clapton, WWE and the X Factor.
Operating as a member of the Society of Ticket Agents & Retailers (STAR), The Ticket Factory provides a customer contact centre operating 24 hours a day, seven days a week. It handles more than 50,000 phone calls and 430,000 unique website visits each month.
About AudienceView Ticketing
AudienceView Ticketing provides a fully integrated, web-based ticketing, CRM and fundraising solution to more than 160 sports, arts, entertainment and non-traditional ticketing organizations worldwide. Supporting both in-house and hosted ticketing models, AudienceView's white-label solution offers the ability to create unlimited online brands, control your venue and event data, access real-time business data and interact directly with your customers. AudienceView's leading-edge solution opens the door to superior venue management, an enhanced customer experience and ultimately, increased revenue. For more information about AudienceView Ticketing, please visit http://www.AudienceView.com.
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