Crutchfield.com Launches Mobile Commerce Site

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Leading online retailer of electronics improves shopping experience for users of mobile handsets

Crutchfield mobile site home page

We have seen visits to the site on mobile devices rise steadily over the past 12 months.

Crutchfield today announced the launch of a mobile version of its award-winning website, Crutchfield.com.

Many of the same unique features available when browsing Crutchfield.com from a computer will be available when shopping from a mobile handset. For example, visitors will be able to use Crutchfield’s Outfit My Car process to identify their vehicle and find audio and video gear that fits the car. Users can also make purchases directly on their mobile device through a secure checkout process that has been optimized for mobile phones.

There’s no special URL to remember. Users logging on to crutchfield.com from a mobile phone will automatically see a version of the web site that is optimized for their specific handheld device.

“We want to meet our customers wherever they shop,” said Todd Cabell, Crutchfield’s Senior Manager of Web Strategy, “and to provide them with the same high level of service they’ve come to expect from Crutchfield, whether they visit the site on a desktop computer or a handheld device.”

“We have seen visits to the site on mobile devices rise steadily over the past 12 months,” Cabell said, “and we felt that we needed to act now to optimize the mobile site experience for this growing segment of our customers .”

The mobile site includes Crutchfield’s complete product selection, and features the same in-depth item descriptions, detailed product features lists, accessory suggestions, and customer ratings, displayed in a format that’s much easier to navigate while on the go, and just as secure.

Users who would like to consult with one of Crutchfield’s expert advisors can place a call with one touch. The people who staff Crutchfield's call centers are noted for their high integrity, product knowledge, and technical expertise.

The mobile version of Crutchfield.com is powered by Usablenet, a mobile partner for leading brands.

About Crutchfield Corporation
Crutchfield Corporation, which celebrates its 35th anniversary in 2009, is one of the nation's leading catalog and Internet retailers of consumer electronics products. Since its introduction in 1974, the Crutchfield catalog has been a respected authority on car and home entertainment products, winning many awards for quality, design, and usefulness.

For more information, press only:
Todd Cabell, Senior Manager, Web Strategy
434-817-1000, ext. 2510

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Todd Cabell

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