Audiosocket Makes Licensing Music Social

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Audiosocket’s MaaS™ technology evolves with social media trends, opening more avenues for music discovery, sharing and licensing.

This new funstionality is valuable because our creatives were asking for more efficient ways to...share music with collaborators and clients...

Music licensing and technology company, Audiosocket, is launching changes to its system that incorporate social sharing to enhance the user’s experience. The new functionality is similar to internet radio and streaming, but contrary to such services, this music is pre-cleared to be legally licensed for any media at the click of a button.

While sharing music via social media or email for entertainment is nothing new, sharing music for professional reasons (i.e. film, ads, videos, gaming) is currently exclusive to Audiosocket and adds to the convenience the company seeks to provide its users.

Renowned for its curated roster of independent and award-winning artists, providing over 48,000 tracks, Audiosocket has already taken online licensing out of the realm of “stock” music. Its in-house technology team has given Audiosocket the advantage of creating a system that allows personal users, professional creatives, and national brands to license quality music, legally, without the red tape. Many of Audiosocket’s artists can be found, and shared, in players such as Pandora (Jetty Rae, Bronze Radio Return, Leopold & His Fiction, Kero One). However, Audiosocket provides an avenue for such artists to maximize their exposure globally and monetize their music, while giving creatives the opportunity to enrich their projects.

Building on those core elements, and recognizing consumers’ ever-growing lust for “newism” and niches, the expectation of (instantly) getting just the right music prompted the recent enhancements made to Audiosocket’s technology. There is no question that end-users are interacting across multiple platforms. In recognizing that, Audiosocket has made licensing its music more accommodating for these various types of users. It was not a matter of “reinventing the wheel”, but rather keeping the digital, DIY consumer in mind and working to satisfy the need for instantaneous results.

Aesthetically, Audiosocket’s storefront has been re-branded to complement the company’s brochure site, which was re-branded in October 2012. The storefront is easier to navigate and search for music based on criteria such as genre, mood, artists, or specific instruments used in the track.

Technologically, Audiosocket has added a social sharing feature. While this is not novel among music websites, it is unique to music licensing sites. “This new functionality is valuable because our users and creatives were asking for more efficient ways to quickly, and easily, share music with collaborators and clients” said Jenn Miller, President and Co-Founder of Audiosocket. “Knowing how much people love to share new music they discover with colleagues and friends, we wanted to make it easy, sexy and fun. By allowing creatives to extend their reach beyond the walls of their editing suite, our artists will gain greater exposure and opportunity. Tracks and playlists can now be shared via Facebook, Twitter, or email.”

Another feature the music licensing company has added is Track Packages. Users are now able to purchase a bundle of track licenses for a set price and have an unlimited amount of time to create the licenses for each one. For example, professional photographers/videographers could purchase a five-track bundle for a flat rate. The user would receive the music at a discount off the single-track rate, and could take as long as necessary to create the licenses.

In an era where technology seems to move faster than the consumer, Audiosocket is meeting demands and expectations of users and artists to make licensing music more accessible, simpler, legal and hassle-free for both parties, without compromising the quality of music to which Audiosocket users have become accustomed.

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Christina Kogos
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