Investor Landlords Turn to Interiors Specialist In:Style Direct to Make Their Properties Stand Out from the Crowd

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In today's competitive property market, investor landlords and property developers are turning to specialist interior design and refurbishment company In:Style Direct to give them a competitive edge. And with good reason - over 85% of the properties furnished by In:Style Direct are let within a week.

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London, UK (PRWEB) August 11, 2009

Dress to let

It's well known that the key to renting or selling a property is all about creating a stylish, contemporary living space with the elusive 'wow' factor. But in these uncertain economic times, the 'wow' factor needs to be achieved on an ever diminishing budget - and that really is an art form in itself.

Anita Mehra, In:Style Direct's founder and Managing Director, has worked in lettings and property management for 30 years and has a property company with a £3.5 million turnover so her property industry expertise is second to none. Under her direction, In:Style Direct has furnished and refurbished literally thousands of properties in prime residential areas of London and Dubai and the company's track record is enviable.

With an innate flair for design and, of course, a keen eye on the bottom line, Anita's team can create a beautiful living space at an extremely competitive price, with exclusive pieces sourced from furniture designers worldwide. And with extensive stocks held at the company's own premises, a property can be furnished in as little as 24 hours if necessary.

Furniture packages

The company's design-led furnishing packages are tailored to the needs of landlords, containing everything required to furnish a property with style and a practical eye to detail. And with prices starting at £3,725 for a one bedroom apartment pack, including delivery and installation, investors can get the 'wow' factor that helps them to maximise the rental potential of their property, for much less than most interior designers. And, unusually, clients who buy one of the company's furnishing packs don't pay a penny for the interior design element, it's all included in the price.

Soft furnishings

In:Style Direct's iconic range of soft furnishings, ani-M, add the finishing touches. Beautiful cushions, bed and table linen, rugs, curtains and accessories are produced in-house at the company's own manufacturing plant and give a property the designer look without the designer price tag. The ani-M range can also be found in leading retail outlets such as Harrods and Liberty.

Results that speak for themselves

"Aware of In:Style Direct's reputation for achieving results, Mr D Sandhu turned to the company when his three apartments in the recent Bridge's Wharf riverside development on the Chelsea borders were proving difficult to let. Several unfurnished flats came onto the market at the same time and prospective tenants were spoiled for choice, taking the opportunity to try and negotiate down rents."

In:Style Direct breathed new life into the apartments, furnishing them to a high spec, giving them a sophisticated, contemporary interior, each with its own distinctive style. The result? The makeovers made such an impact that all thre apartments were let to City professionals for the full asking rental within three days.

It's no surprise that Mr Sandhu is delighted with the outcome as he explains: "I would like to thank you for your advice and for tastefully furnishing my apartments. With such soft market conditions and lots of other properties available in the block at the same time, I am particularly impressed that you found professional tenants so quickly and at such good rentals. The furnishing package was competitive, the service was prompt and very efficient and the apartments look immaculate."    

Dress to sell

It's not just investor landlords that are reaping the benefits offered by designers specialising in the investment property market. Property developers too are now looking to In:Style Direct to help them sell their properties in a slow market.

Full refurbishment

In:Style Direct can also manage all aspects of an interiors project, whether this is refurbishing an apartment, a show-home or even an entire apartment block. From planning and design to construction and installation, from fitting a new kitchen or bathroom, new flooring or even knocking down walls, the company's in-house team is experienced in every aspect of property renovation.

Great design is one of the reasons that Space Apart Hotel near Hyde Park is proving such a hit with business travellers. With a consistent occupancy rate of 82%, In:Style Direct's interior design and refurbishment of 30 apartments has transformed the aparthotel and is key in drawing in guests and making their stay unique and unforgettable.


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Tracie Lack
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