iPhone Traffic Almost Doubles in the US According to AdMob August 2008 Metrics Report : In the US the Top Three Fastest Growing Devices are Smartphones – Apple iPhone, Samsung Instinct, and BlackBerry Curve

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AdMob, the world's largest mobile advertising marketplace, today highlighted the rapid and global growth of smartphone usage in their August 2008 AdMob Mobile Metrics Report. The anticipated launch of new smartphones in the coming months, including the first of Google’s Android phones, the RIM Bold, and the Nokia N96, is a strong indication that this growth is likely to continue throughout the year.

According to the report, the Apple iPhone was the fastest growing device in the world last month and ended August with more than 2.9 million requests per day. Worldwide Smartphones accounted for 25.8 percent of traffic in August, up 3.4 percent since May 2008. The top five smartphones in the US – the BlackBerry Pearl, Palm Centro, BlackBerry Curve, Apple iPhone, and Samsung Instinct – generated 12.9 percent of all US traffic in August, a 2.4 percent increase over July.

Other highlights from the August 2008 report:

  • Nokia has 62.4 percent of worldwide smartphone traffic in August, with more than 50 percent in every region except North America. In the US, Nokia does not have a top 20 ranked smartphone.
  • RIM is in second place worldwide with 10.8 percent of smartphone traffic with the large majority of that coming from North America. RIM leads in the US with 31.2 percent of smartphone traffic and manufactures three of the top 10 devices.
  • Motorola and SonyEriccson have a large share of overall mobile traffic, but neither has a smartphone ranked in the top 20 worldwide.
  • Smartphones continue to increase marketshare in the US, accounting for 23.7 percent of traffic in August, up 3.5 percent since May 2008.

The full August 2008 report with additional details and all previous reports are available for free download at: http://www.admob.com/metrics.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem. AdMob classifies a device as a smartphone when it has an identifiable operating system and continually updates the list as new phones with advanced functionality enter the market.

About AdMob

AdMob is the world's largest and highest quality mobile advertising marketplace, serving more than 3.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com's 2008 Companies to Watch, and VentureBeat's Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit http://www.admob.com.

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Vijay Chattha
AdMob
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