We provide a cost-effective approach to reach audience segments with real-time bidding strategies and 24/7 campaign optimization tools.
Reston, VA (PRWEB) November 2, 2010
Intermarkets, Inc., the nation's leading independent advertising sales management firm for website publishers and advertisers, announces a new managed audience targeting service, Aurora Audience. Michael Snow, Chief Business Development Officer of Intermarkets, Inc., will lead the division.
"Aurora Audience empowers advertisers to place their online ads in front of a specific audience, with behavioral, psychographic, and demographic profiles custom-tailored to match their specifications," said Michael Snow. "We provide a cost-effective approach to reach audience segments with real-time bidding strategies and 24/7 campaign optimization tools."
Aurora Audience combines the best of demand-side platform technology with years of experience in online advertising to find the best outcomes for advertisers. With 14,000 different content targeting categories and access to more than 185 million unique monthly users, Aurora Audience delivers precise audience segments for optimum engagement.
Aurora Audience uses enhanced technology to administer campaigns effectively for advertisers and agencies. This technology helps advertisers improve their current margins, strengthen brand safety, and gain an edge over their competition.
About Aurora Audience
Aurora Audience, a service of Intermarkets, Inc., provides advertisers and agencies a managed online advertising service for targeting specific audiences and optimizing display campaigns. Aurora Audience uses extensive audience targeting technology with more than 14,000 content categories, employs real-time bidding strategies with brand protection in place, and delivers effective campaign management and optimization.
Intermarkets, Inc. is the nation's leading independent advertising sales management firm for website publishers. Serving more than three billion ads every month, and reaching more than 2.5 million people every day, Intermarkets provides publishers and advertisers with a wide range of services, including advertising sales, media buying, ad serving, and more. The privately held company is based in Reston, Virginia.
# # #