Austin Ad Agency Launches Blog to Share Marketer's Perspective of SXSW Music/Film/Interactive Conference: Door Number 3 First to Provide Inside Look With Eye to Advertising Trends

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Door Number 3, a full-service branding and advertising agency based in Austin, Texas, is getting out of the office and into the streets to introduce a new blog, "Behind the Door: South by Southwest Edition." The new blog,, was created to provide an insider's look at the advertising, new media and marketing trends and potential trends at one of the world's largest and most respected music, film and interactive showcases. SXSW takes place March 9-18.

Being an independent advertising agency based in Austin, it's practically our duty to get out and interact with the hundreds of panels, showcases and forums during SXSW

    Door Number 3's Bryan Keplesky will lead the coverage. Bryan is an art director by day and, by night, the "no words barred bard" behind the zine that both the Austin Chronicle and Austin-American Statesman have called the best zine in Austin, Misprint Magazine.

An excerpt from the new blog gives a good sense of what's to come and why anyone in advertising or marketing will want to check in: "`Lonelygirl15:A Case Study' piqued my interest because the creators behind the whole phenomenon and its aftermath are going to be speaking. I watched some of the original videos before she was outed, and was mildly charmed but not motivated to keep checking back. Even the outing itself wasn't all that surprising. But the lonelygirl15 ordeal works as a great metaphor for the relationship between advertisers and consumers, particularly in the areas of reality, fiction, entertainment and trust, none of which have clearly defined edges to begin with."

Door Number 3 bloggers -- Bryan, along with Creative Director Prentice Howe and Director of Media, Mary Katherine Heath -- plan to include interviews with speakers, musicians, media, filmmakers, attendees, corporate sponsors, and just about anyone who may have something interesting to say. "SXSW 07 Edition" will cover a diverse range of topics as fitting for an event that draws tens of thousands from so many locations and backgrounds -- design, branding, music, guerrilla marketing, mobile marketing, online social networks, video gaming, the after-parties and then some.

"Being an independent advertising agency based in Austin, it's practically our duty to get out and interact with the hundreds of panels, showcases and forums during SXSW," said M.P. Mueller, president and founder of Door Number 3. "Seeing the festival through our staff's sharp-focus marketing prism promises to be of value to anyone who wants to stay ahead of the marketing curve."

The team will have its plate full during a conference that draws more than 15,000 participants from the worlds of music, film and interactive industries, plus an expected 20,000+ attendees between March 9 and 18. 2007 marks the 20th year for conference organizers. SXSW draws a broad range of international participants and operates offices in Ireland, Germany, Japan and Australia.

About Door Number 3

Door Number 3 is a full-service creative advertising, branding and media agency based in Austin, Texas. The award-winning agency represents regional and national clients including the Texas Rangers Baseball Club, the Dallas/Fort Worth Area Tourism Council, The University of Wyoming, Maine Root Organic Beverages, and SCIREX Corporation. For more information, visit

About SXSW

Incepted in 1987, SXSW takes place in Austin, Texas, and encompasses three separate yet overlapping conference/festivals: the SXSW Music and Media Conference (March 14-18), the SXSW Interactive Festival (March 9-13) and the SXSW Film Conference and Festival (March 9-17). For more information, visit

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Lisa O'Neill
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