Austin Ad Agency Launches Blog to Share Marketer's Perspective of
SXSW Music/Film/Interactive Conference
Door Number 3 First to Provide Inside Look With Eye to Advertising
Trends
AUSTIN, Texas (Business Wire EON/PRWEB ) March 9, 2007 --
Door Number 3, a full-service branding and advertising agency
based in Austin, Texas, is getting out of the office and into the
streets to introduce a new blog, “Behind the
Door: South by Southwest Edition.” The new
blog, http://doornumber3.wordpress.com/,
was created to provide an insider’s look at
the advertising, new media and marketing trends and potential trends at
one of the world’s largest and most respected
music, film and interactive showcases. SXSW takes place March 9-18.
Door Number 3’s Bryan Keplesky will lead the
coverage. Bryan is an art director by day and, by night, the “no
words barred bard” behind the zine that both
the Austin Chronicle and Austin-American Statesman have
called the best zine in Austin, Misprint Magazine.
An excerpt from the new blog gives a good sense of what’s
to come and why anyone in advertising or marketing will want to check
in: “`Lonelygirl15:A
Case Study' piqued my interest because the creators behind
the whole phenomenon and its aftermath are going to be speaking. I
watched some of the original videos before she was outed, and was mildly
charmed but not motivated to keep checking back. Even the outing itself
wasn’t all that surprising. But the
lonelygirl15 ordeal works as a great metaphor for the relationship
between advertisers and consumers, particularly in the areas of reality,
fiction, entertainment and trust, none of which have clearly defined
edges to begin with.”
Door Number 3 bloggers – Bryan, along with
Creative Director Prentice Howe and Director of Media, Mary Katherine
Heath – plan to include interviews with
speakers, musicians, media, filmmakers, attendees, corporate sponsors,
and just about anyone who may have something interesting to say. “SXSW
07 Edition” will cover a diverse range of
topics as fitting for an event that draws tens of thousands from so many
locations and backgrounds – design, branding,
music, guerrilla marketing, mobile marketing, online social networks,
video gaming, the after-parties and then some.
“Being an independent advertising agency
based in Austin, it’s practically our duty to
get out and interact with the hundreds of panels, showcases and forums
during SXSW,” said M.P. Mueller, president
and founder of Door Number 3. “Seeing
the festival through our staff’s sharp-focus
marketing prism promises to be of value to anyone who wants to stay
ahead of the marketing curve.”
The team will have its plate full during a conference that draws more
than 15,000 participants from the worlds of music, film and interactive
industries, plus an expected 20,000+ attendees between March 9 and 18.
2007 marks the 20th year for conference
organizers. SXSW draws a broad range of international participants and
operates offices in Ireland, Germany, Japan and Australia.
About Door Number 3
Door Number 3 is a full-service creative advertising, branding and media
agency based in Austin, Texas. The award-winning agency represents
regional and national clients including the Texas Rangers Baseball Club,
the Dallas/Fort Worth Area Tourism Council, The University of Wyoming,
Maine Root Organic Beverages, and SCIREX Corporation. For more
information, visit www.dn3austin.com.
About SXSW
Incepted in 1987, SXSW takes place in Austin, Texas, and encompasses
three separate yet overlapping conference/festivals: the SXSW Music and
Media Conference (March 14-18), the SXSW Interactive Festival (March
9-13) and the SXSW Film Conference and Festival (March 9-17). For more
information, visit www.sxsw.com.
See the original story at: http://eon.businesswire.com/releases/austin/door_number/prweb510375.htm
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