Automotive Market Research Firm Opens Online Research Store

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Hedges & Company launches online Market Research Store to provide businesses in the automotive aftermarket with part-specific research reports on consumer buying behavior and brand awareness. The reports cover two areas: BuyerZoom™ reports focus on consumer buying behavior and BrandZoom™ reports focus on brand names.

Hedges & Company has made it easier for automotive aftermarket business owners and managers to get niche consumer research to grow sales, without the time and expense of fielding their own custom research study

Automotive aftermarket market research is now available online in downloadable, part-specific research reports. Seeing the need for niche consumer-based automotive market research, Hedges & Company now offers reports on automotive enthusiasts' buying behavior and brand perceptions in its new online Market Research Store.

"The online store offers our new part-specific BuyerZoom™ and BrandZoom™ research reports. We've made it easier for business owners and managers to get this valuable part-specific consumer research without the time and expense of fielding their own study," said Julie Hedges, president of Hedges & Company.

The reports are based on research compiled from surveys sent to over 100,000 automotive enthusiasts. Both reports show data in an easy-to-read graph format with bullet point summaries of key findings.

BuyerZoom™ reports are part-specific and include data on reasons for buying a part, type of vehicle purchased for, type of outlet purchased from and why, where enthusiasts go for product information, first part purchased, demographics and much more. It includes the top 25 magazines consumers read and the top automotive websites they visit to help media planning.

BrandZoom™ reports are part-specific and capture enthusiasts' awareness, opinions and perceptions of the brands for specific types of products. Consumers selected words and phrases that match their perception of the brands they knew. These reports also include graphs of brand familiarity with the percentage of respondents aware of brand names, as well as graphs of positive perception with the percentage of positive attributes consumers associate with those brands. Reports include attributes such as trusted brand, ease of installation, and quality.

BuyerZoom™ and BrandZoom™ reports are currently available for camshafts, crankshafts, cylinder heads and gaskets. Together both research reports provide business owners and managers with a complete picture of how consumers view these types of parts. Additional reports to be added in the next few weeks include bearings, carburetors, connecting rods, engine blocks, engine fasteners, fuel and oil pumps, intake manifolds, valve lifters, pistons, push rods, rocker arms, valves, valve covers and valve springs.

BuyerZoom™ and BrandZoom™ reports can be purchased online using a major credit card and are instantly available for download as a PDF file.

Hedges & Company is a market research and database marketing company specializing in the automotive industry. Established in 2004, the Cleveland-based company specializes in market research, email marketing, and targeted vehicle owner mailing lists. Members of SEMA, AAIA and MRA. For more information call Hedges & Company at (234) 380-1650 Monday-Friday, 9:00 to 5:00 eastern time.

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JON HEDGES
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