Insurance agencies look to reach out to new customers with ByReputation’s new marking service that utilizes organic search engine optimization, local search directories, and content marketing.
Houston, TX (PRWEB) July 08, 2012
Insurance agencies look to reach out to new customers with ByReputation’s new marking service that utilizes organic search engine optimization, local search directories, and content marketing. If you would like to get a free auto insurance marketing consult from an expert, then please click on the link below:
Using the search engine optimization, agencies can increase their site rankings within Google, Yahoo, and Bing. Looking at the previous trends in past site data, the search engine optimization finds certain keywords and phrases that hold the highest conversion rates. Page factors of the website are then adjusted by a search engine specialist in order to increase their roles in the search algorithm. With white hat and penguin safe techniques, an ongoing off page optimization campaign then begins.
Auto insurance agents find that using local search directories is a key when it comes to auto insurance marketing. Local directories such as Yahoo Local, Yelp, Yellowbook, and the Superpages receive over 100 million hits each month, making them the go to spot for locals when looking for an insurance agent. ByReputation pinpoints the top 30 of these local directories and pushes the agencies listing to stand out over other local insurance listings.
Creating a blog focused on auto insurance marketing, agents are able to utilize the final piece of the auto marketing service, content marketing. Publishing articles a few times a week about the insurance process, these unique articles increase the overall Google freshness score of the domain name. This then allows the insurance agency to show up much higher in the rankings of insurance search results.