Indian Consumers Buying Cars at Hefty Discount with Runpapa.com’s Reverse Group Buy

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In India, consumers who are looking to purchase their dream vehicle this year, are opting out of visiting dealer outlets and logging on instead to a new website that uses the Group Buy concept to leverage demand dictated discounts.

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In India, the consumers who are looking to purchase their dream vehicle this year, are opting out of visiting dealer outlets and logging on instead to a new website that uses the Group Buy concept to leverage demand dictated discounts.

Riding high on the phenomenal success of its launch in the Delhi NCR, the world’s first group buy portal for automobiles and ancillary products has begun a far-reaching revolution in India’s auto industry.

As the 9th largest auto industry in the world, India’s auto market commands a staggering 22% of the country’s online market share. And it is this mammoth and untapped market that RunPaPa.com has set its eyes on.

RunPaPa’s revolutionary Reverse Group Buy feature goes beyond the usual group buy concept of pre determined discount deals. RunPaPa equips consumers to dictate their own discounts, enabling them to become ‘Power Buyers.’

Studies show that nearly 70% of the new car buyers are unclear about vehicles, brands and variants they want, thanks to rampant lack of knowledge about the auto industry. The average Indian consumer profile reflects an introvert buyer who lacks negotiation skills and is prone to intimidation by salesmen. The lack of transparency on part of finance agents and ambiguity in EMI and insurance schemes has only added to the consumer’s woes.

And this is where the RunPaPa auto buying experience sets it apart. From exacting comparisons between brands including features, technical aspects, prices, service and resale value, to helping average consumers use the power of group purchase to get hefty discounts, RunPaPa brings its members more than just monetary savings: it gives them the satisfaction of a choice well made, of hard earned money, well spent.

On the ground, RunPaPa’s ‘Super Negotiators’ work with potential leads, helping them choose a brand that best suits their needs through unbiased comparisons and technical advice. Staying with the prospective buyer from intent through purchase to delivery, we also validate and protect the consumer’s benefits on finance options and insurance schemes, thereby preventing any mal practice.

Apart from the bi-monthly pre-negotiated deals offered on a wide range of economy to mid-level cars and bikes, members can create their own deals, with RunPaPa’s ‘Super Negotiators’ working to deliver the best discounts possible, as well as using its proven internet marketing capabilities to gather numbers to further power their deal. It is this unbiased approach coupled with our no-cost service that has resulted in over 100,000 subscribers registering their trust with RunPaPa since its inception in May 2011.

The portal’s hybrid model uses a proprietary online and offline campaign strategy for unequalled penetration that benefits both consumers and auto dealers.

Where other online auto portals typically pass on leads to dealers, adding to their cost, with a mere 10% of an average 1000 leads being unique leads, RunPaPa has successfully created value for auto dealers by helping them reach out to untapped unique online leads in less than three months since its inception.

With plans for Insurance, Finance, Accessories, Heavy, Commercial and Used Vehicle services in the pipeline, RunPaPa is a one-stop shop for all auto needs, offering the first true value-added purchasing experience for Indian online auto consumers. Don’t take our word for it: speak instead to our 180,000 fans on Facebook.

It’s a whole new world for India’s bold new website: annual new car sales in India are projected to reach 5 million vehicles by 2015 while two-wheeler sales are growing by more than 24.52% (2009-10 figures); over 80% of the used car market still in the unorganized sector. This untapped potential of India’s auto market has driven the inception of RunPaPa’s pioneering concept and real life application.

And it is this potential that has helped RunPaPa create history, swiftly.

Founded in May 2011, by a group of US-based marketing and technology entrepreneurs, RunPaPa.com is the world’s first group buy auto portal. The website is backed by acknowledged visionaries with over 30 years of experience, who have set the innovation benchmark with several successful projects worth over $300m involving Fortune 100 companies in the US.

Apart from receiving a search marketing certificate of appreciation from Google, the founders were involved in mega projects such as Camp Freedom in Iraq for US Government and were also part of a revolutionary telecom product budgeted at $24 billion by US telecom giant.

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