Unveils New Website

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Aftermarket performance parts retailer creates a website that simplifies the shopping process for car hobbyists.

I've been in e-commerce since its infancy

With its new website and business, aims to improve the online market for performance car parts and accessories. The Internet retailer has only been in business for three months, but the process behind the website has taken much longer.

“I’ve been in e-commerce since its infancy,” said Sean McWherter, president of “I was excited to see an opportunity to get into the automotive market and to create a site that offers quality and expertise previously unseen in this industry.” has taken a different approach than its competitors in selling performance car parts and brands like MagnaFlow and EBC.

“With our new website, we wanted the user experience to be fluid and easy, which isn’t always true for other sites,” said McWherter. “You can easily find the products you are looking for thanks to our leading site navigation, and we employ a staff of automotive enthusiasts here in California to help you find exactly what you need.”

The retailer sells over one million parts, including K&N filters, automotive interior accessories and rims. Its no-hassle return policy along with its price match guarantee and free shipping has led to strong early sales for the company.

“We stand out among other car part retailers,” said McWherter. “We are constantly innovating and thinking of ways our company can be even more customer-centric. Most automotive retailers don’t have the ecommerce background that makes us successful.”

The online seller of aftermarket auto parts plans to add even more to its offerings, with over 1,000 brand names available already. With quality products and expert advice, plans to overtake the industry’s top sellers and carve out its own reputation online.

About is one of the fastest growing online retailers of automotive parts and accessories. The company is committed to providing quality products from the most trusted brands. Its number one goal is to supply the highest level of service in the industry. monitors customer feedback on a daily basis and constantly searches for ways to improve the shopping experience of its customers. The team takes great pride in its happy, satisfied customers and tries to exceed customers’ expectations.


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Sean McWherter
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