TAITRA: Taiwan's Green Tech Will Vitalize Auto & Accessories Show in April, 2009

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Which future car uses less in fuel/gas but drives in power? What kind of car body structure and materials make the car lighter, more stylish, and friendlier to our environment? In order to encourage the auto parts industry who are concerned about environmental protection, and by taking time and effort to develop energy-saving automobiles, the organizer will not only hold the AMPA Show but arrange some awards ceremony for the exhibitors.


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Asia's largest professional auto accessories and auto electronics trade show -- The International Auto Parts & Accessories Show (Taipei AMPA) combined with Auto Tronics Taipei, 2009 -- will be held on April 14-17 at TWTC Nangang Exhibition Hall. This year the organizer, Taiwan External Trade Development Council (TAITRA), is going to orient the theme of Taipei AMPA toward the current global economic and environmental situation, tied with the global energy issue -- Focus on Green Tech & Alternative Power.

According to the latest statistics estimated by TAITRA, there will be approximately 1,100 auto parts firms and around 2,700 stands to draw domestic or overseas buyers' attention; more than 51,700 purchasers are expected to attend. In order to create the most benefit for both buyers and exhibitors, Taipei AMPA connects the related trade show -- Taipei International Motorcycles Show, combining them all in one at the same place and the same time for consumers to enjoy their visits and purchasing. Neither common visitors nor auto parts suppliers/traders should not miss this grand occasion; Taipei AMPA in 2009 will greet visitors' view with fresh eyes, the organizer proclaimed.

In order to globalize Taiwan's auto industry and link the green tech development up to international standard, TAITRA takes more time and effort than before to invite more leading figures/companies to enhance this show; the presentation for future cars and modern automobiles with advanced green tech is to enrich the theme as well. Asian countries like Thailand, Philippine, India, China and etc., and western countries such as German and the U.S. will all take part in the show. BMW, Mercedes-Benz, BEHR, Automotive Lighting China, and Robert Bosch, the guiding and foremost purchasers from Germany, will be on Taipei AMPA's guest list as well.

With no sign of recession, both domestic and overseas firms get ready for Taipei AMPA, and begin to prepare their uppermost techniques, latest products, and strong service team, attempting to stimulate massive scope of business as much as possible. Some outstanding manufactures like TYC Brother Industrial Co., Ltd. and DEPO Auto Parts Ind., Co., Ltd. and etc. will bring their newest application and auto products to draw buyers' attention; other leading auto companies such as Innotech Electronics, E-LEAD, SHIHLIN ELECTRIC, etc. will debut their brand new conceptual products to present future automobiles tied tightly with new lifestyle to worldwide markets.

**Green Tech Vitalizes Auto Business
Environmental protection technology, nowadays, pushes forward auto industry with many peripheral business with full swing. The growing percentage of using environmental-friendly and green auto parts, accessories, wheels, tire repair kits, conversion kits, tailgate covers, door mirrors, LED lighting, plastic & rubbers components, and materials drive the auto market into a new era. Due to the trend, more and more firms dedicate themselves to focus on Green Tech Application, and aim to provide consumers the alternative automobiles or transport devices (e.g. small electric cars, mini motors, or bikes) in a cosy car body with a higher quality of safety, targeting to stimulate the sales getting through the business downturn in 2008.

Except new Green deigns and techniques, energy-saving materials and technical art are also essential toward the theme, therefore, the know-how to make a good use of Green Power becomes the popular topic. TAITRA pointed, by its former report, the alternative transport devices like personal electric cars/mini motors not only bring business opportunities to auto industry, but also uplift the chances for after-sale markets; the development of energy-saving and rechargeable battery combined with electrify-saving LED light stand for the environmental-friendly innovation today. By Frost & Sullivan reported in 2008, almost 18% growth rate shown to the public meant that the lithium batteries used for electric cars have raised the demands of the peripherals. Thus, engines in low fuel consumption combined with light car structure constructed of Titanium metal will drive the prosper way to future business.

**Innovation Award Competition to Encourage the Exhibitors
To encourage the exhibitors who are concerned about environment protection tech, the TAITRA is to hold a grand Innovation Award Competition, aiming to honor the designs and products which can green our environment. The Award Ceremony will be held at the same time, and any participant will have the chance to be given name and awarded if his/her product is corresponded with the theme. For attracting more visitors and exhibitors to take part in The Show, TAITRA offers special discount hotels/airplane tickets to international visitors. Besides, TAITRA will invite Industrial Technology Research Institute (ITRI) as a leading example for the aforesaid participants, showing its conceptual designs for future cars. This is a highly-expected exhibition as the opening of 2009.

International communication and interaction for commerce and tech is also TAITRA's mission this time. The organizer puts much effort to invite some key-know speakers in auto field to make professional speeches for participants. Like key-know speaker for technical issue or marketing policy from Germany (e.g. from BMW) will take the chance to share their knowledge and experiences in the forum or symposium during The Show, promoting Green Innovation and Application by all means.

Today, greener future will bring the fortune; more and more people are getting good daily or industrial advantage from The Power. TAITRA in Taiwan, standing in the central position in Asia, plays an obligatory role for commercial and technical events, promoting its mission to the world. This time, by the grand Taipei AMPA, TAITRA will vitalize auto market with splendid achievement, ready to roll the global stage with all its strength.

**Contact Information
Company: Taiwan External Trade Development Council (TAITRA)
Tel: +886-2-2725-5200 ext.2626
E-mail: sinny (at) taitra.org.tw
Website: http://www.taipeiampa.com.tw/index.shtml

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