Indianapolis, IN (PRWEB) September 14, 2010
Autobase, Inc., the premier provider in automotive CRM for auto dealers nationwide, and a division of Dominion Dealer Solutions, today announced Bill Leek, vice president of sales for Autobase, and Shaun Kniffin, Internet sales director for Germain Motor Company, will partner for a presentation during next month’s Digital Dealer Conference.
The collaborative presentation, “How to Develop an Effective Digital Strategy with your Current CRM Efforts for 2011 and Beyond,” will address the effective use of today’s technologies to create a practical, results-focused, digital marketing strategy. Particular attention will be given to the importance of using CRM data to fuel multi-channel marketing campaigns and the success of various campaign media when applied to specific customer touch points. The discussion will highlight both planning and execution, as well as review proven best practices developed through the success and failure of real-life, dealership marketing efforts.
The 9th Digital Dealer Conference will be held at The Mirage, Las Vegas, from October 12-14. “How to Develop an Effective Digital Strategy with your Current CRM Efforts for 2011 and Beyond” is scheduled for 11:00 a.m. on October 13. Additionally, Kniffin will present “The High Touch Behind the High Tech – The Migration From Having an Internet Department to Becoming an Internet Group.” Both Leek and Kniffin will be in attendance for the entire conference.
Bill Leek is the vice president of sales for Autobase, and has over 22 years of experience in the automotive industry. He spent 14 of those years in the dealership retail setting in various sales and sales management roles. His extensive automotive industry knowledge, combined with a deep understanding of today’s current technologies, makes for a unique set of strengths in consulting on how auto dealers can maximize results.
Shaun Kniffin is the director of Internet sales and eBusiness development for the Columbus division of the Germain Motor Company. He has over 10 years of experience developing Internet business strategy. During the last five years with Germain Motor Company, Kniffin has helped increase Internet business by 40%.
About Autobase, Inc.
Autobase® has specialized in providing the automotive retail market with premier Marketing and Sales CRM Solutions since 1988. More experienced than any other CRM provider in the industry, Autobase offers a growing suite of cutting-edge marketing solutions and time-tested sales processes that drive and close significantly more business in the showroom and service drive. Nearly 40,000 auto professionals use Autobase every day to recession-proof their business by finding, selling, and retaining more customers. Autobase is a division of Dominion Dealer Solutions. For more information, visit http://www.autobase.net .
About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions products include: lead generation through IFMG; customer relationship management tools through AVV, Autobase, and @utoRevenue; Web sites through Dealerskins and XIGroup; and specialized data aggregation, management, and reporting services through Dealer Specialties, Cross-Sell, The DataCube, and DataOne Software. These businesses serve more than 60 percent of auto dealers nationwide. Learn more at http://www.DominionDealerSolutions.com. Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. Please see http://www.DominionEnterprises.com.
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