"Valenta was the first in the automotive industry to adopt SEO as a viable marketing necessity for dealers in 2003." -- JD Rucker, Director of New Media, TK Carsites
Orange County, CA (Vocus) August 3, 2010
TK Carsites, Inc. an Internet marketing provider for automotive retailers, announced today that it has appointed Vane Clayton as Executive Chairman. Clayton will oversee day-to-day operations with focus on client service.
“We asked Vane to join TK because of his experience in building profitable private and public growth companies,” said Richard Valenta, CEO of TK Carsites. “Our clients are the real winners as Vane’s top priority is enhancing our overall client experience. I will be taking on an active role in product development, as well as in both the execution of SEO which we pioneered at TK Carsites in 2003, and in Social Media which TK Carsites has been involved with since 2007. My goal is to put our focus on these two core products with JD Rucker, Director of New Media, leading the strategy.”
Clayton will also continue to serve as CEO of KPA LLC. KPA is one of the few companies in the automotive industry that saw growth through the economic downturn with 3% revenue growth and 50% profit in 2009. Clayton’s financial success with KPA has been instrumental in securing growth capital for TK Carsites and the dual role of CEO of KPA and Chairman of TK Carsites provides Clayton with a unique industry insider’s role that few can match, serving over 4,000 automotive and equipment dealer and service companies.
“As a student of building profitable growth companies, I understand the dynamics of the marketplace – the need to introduce innovative products that help clients to compete,” said Clayton. “Optimizing an Internet Marketing Strategy for the retail auto industry through Search Engine Optimization (SEO), Social Media Marketing, and websites designed for optimization of each department to drive a low cost of acquisition, is imperative. TK Carsites gets it. TK Carsites’ market leading products will be the solid foundation to serve more auto dealers with services that help them to grow revenue through leveraging a cost effective Internet Marketing strategy. I’m honored to be able to contribute to the success of our 4,000 clients.”
About TK Carsites, Inc.
TK Carsites, Inc. is an Internet marketing company located in Orange County, CA. TK Carsites’ core products include automotive SEO, Social Media and automotive website design for auto dealers in the U.S. and Canada. Earlier this year, TK Carsites launched the Power SEO product. For more information, call (714) 937-1239. http://www.tkcarsites.com
About Vane Clayton
Vane Clayton is President and CEO of KPA, LLC since 2006. He is also a member of the company’s board of directors. KPA serves over 3,000 clients including the top 7 dealer groups, providing safety, environmental, human resource software and related services.
Prior to KPA, Clayton was President of ZOLL Data Systems, an enterprise software subsidiary of ZOLL Medical Corporation. While at ZOLL, Clayton launched a highly successful, user-friendly .NET Tablet software application and acquired a human resource software solution to expand the suite of products offered to the ambulance and fire, public safety markets. Clayton’s team of 55 software developers and a total of 100 employees were able to drive efficiency throughout the organization to increase the revenue per employee 50%, from $128K to $192K in 2.5 years, while revenue increased from $12M to $20M during the same period.
Prior to ZOLL, Clayton was co-founder, CEO, and board member of SOS Wireless Communications. Under Clayton’s leadership, SOS raised $15M of Venture Capital and angel funding, while growing to 35 employees and 25,000 customers. Clayton also serves on the board of Ironclad (ICPW.OB) since 2004. Earlier in his career, Clayton managed a sales team for Raychem ($1.7B in Sales), a division of Tyco Electronics driving sales of the EloTouch subsidiary from $19M to $30M in a twelve month period.
Clayton holds a B.S. in Engineering from Purdue University and an MBA from Harvard Business School. http://www.linkedin.com/in/vaneclayton
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