Automated Teller Machines (ATMs): A Global Strategic Business Report
San Jose, CA (Vocus/PRWEB) February 10, 2011
Automated Teller Machines (ATMs) market is a combination of a large number of business entities that function in unison to develop and expand the concept of 24/7 banking. The growing need for speed and convenience and customers’ habit driven use of the services are forcing banking/financial institutions to expand ATM installations to ensure customer retention, and satisfaction. Tried and tested levels of secure and safe processing of transactions has over the years stepped up customer confidence in ATM services, and today the use of Automated Teller Machines is moving beyond simple cash dispensing to use in advanced self-service functions such as e-ticketing, bill payment, pass book updates, third party product marketing and DVD rentals. As a result, companies are integrating their software and services more holistically with ATM cards for greater innovation, efficiency, productivity, and ultimately, financial performance.
A host of factors are keeping the global ATM industry afloat and modestly rising, despite the economic meltdown. These factors include growing customer adoption of ATM services and rising preference for self-service banking. The recession interestingly has resulted in bank customers resorting to increased ATM transactions, a direct fallout of rising overdraft fees on debit cards, high service charges for credit cards, and reduced preference for plastic money against a backdrop of weak personal finances, and tight liquidity. The recession-induced reliance on cash as against credit is fingered as the prime reason pushing up ATM cash withdrawals. For instance, paralyzed credit markets and drying up of debt markets has pushed the use of cash. Broken consumer confidence in banking and financial institutions also played an instrumental role in reinstating customers’ preference for cash options. In addition to consumers heightened use of ATMs, banks are also making additional use of ATMs by providing additional services on ATMs to bankcard holders. In taut economic conditions like the present, where operating costs and productivity at every branch office is of critical importance, banks are reducing costs and improving productivity by reducing time-consuming, repetitive, low value-added transactions in branches and providing them through ATMs.
The cumulative strength of the installed base of these machines worldwide has been relatively unruffled, unlike new installations in developed markets, which witnessed moderate slowdown in growth as a result of banks/financial institutions postponing replacement of aging equipments/machines and canceling branch expansions, which typically provide a business case for new machines. The high density of ATM installed base in Asia-Pacific is partially responsible for the cumulative growth of the installed base of ATMs worldwide. Installation projects in the vast majority of emerging markets such as China, Latin America, Australia, New Zealand, Eastern Europe, Russia and the Middle East continued unfazed by the financial turmoil. In comparison, the United States, and mature Western European countries witnessed erosion in installed base as several beleaguered banks and mortgage giants collapsed. Bank closures, failures, and bankruptcies have been phenomenal in these countries. In the US alone, numerous banks were closed during the years 2008 and 2009. Future growth in the market, post recession, will be driven by increasing regulation and impending political changes goaded on by the financial crises led economic recession.
Self-service technologies translate into tremendous business gains and provide value to consumers, and banks in the developed markets are forecast to capitalize on the benefits offered by the ATM technology. Also, new government regulations in countries such as Thailand and India are stimulating growth of ATM market. Despite the threat to ATM/debit card market from smart cards, POS, and other new payment methods, ATM will continue to remain a trusted standard in banking operations, and replacement demand will continue to stem from the developed countries where older & existing units will need to be replaced with higher functionality units. Demand is forecast to be especially high for sophisticated ATMs with superior capabilities. For example, deposit processing is a classic example of new ATM capabilities that grabbed the attention of banks in developed nations. Image-enabled ATMs that can simultaneously process up to 50 checks without the need of an envelope, display and print images on a receipt holds ample appeal to small/medium size businesses with busy schedules. In addition, the steady political thrust in the form of EMV (Europay-MasterCard-Visa) and 3-DES (triple data encryption standard) specifications, technical innovation, rapid advances in the form of intelligent deposit, and solutions that integrate mobile-banking with the self-service/ATM channel, will drive future gains in this space.
Major players in the marketplace include Diebold, Euronet Worldwide Inc., NCR, Wincor Nixdorf, Fujitsu, Hitachi-Omron, Greenlink Technologies Inc., Tranax Technologies, Inc. Triton Systems, among others.
The research report titled “Automated Teller Machines (ATMs): A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The single-segment report provides market estimates and projections (in Thousand Units) for major geographic markets including the United States, Canada, Japan, Europe (France, Germany, the UK, Italy, Spain, Russia, Rest of Europe), Asia-Pacific (China, India, Korea, Australia, Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America) and the Middle East.
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