Now we're looking forward to marketing it and growing our client base in the online world!
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Houston, TX (PRWEB) September 6, 2008
Leading online supplier of Programmable Logic Controller equipment (PLC), McAps, Inc. has launched a newly redesigned website with improved graphics and usability. Capitalizing on the current strength of eCommerce and the growing success of business to business websites on the web, McAps plans to position itself as the main supplier of Siemens Simatic PLC equipment and supplies.
In a tough economy, the automation and control industry continues to grow as plants and manufacturing facilities recognize the efficiency and cost controls that can be brought to bear by introducing and upgrading their PLC systems. Because of the rising cost of living and fuel, automation and control systems which prevent overload and use a variety of input and output sensors to maximize process efficiency.
McAps, Inc. offers supplies relating to Siemens Automation and Control PLC's including motor control components, PLC equipment and I/O modules, profibus and Ethernet, molded and mini circuit breakers, PLC server software and pilot devices. All of their equipment is designed to help maintain or augment several of the Siemens PLC systems including the S7, S5 and the Simatic S7-200.
"We believe in control and automation and we believe in Siemens which is why we have focused our resources on amassing the best PLC equipment and supplies to support Siemens PLC customers," said Gary Kelley, owner and President of McAps, Inc. "We recognized though that our industry is only going to become more competitive online which means we need to capitalize on our web presence and grow to reach more customers and to help our business grow."
Understanding that their out of the box template would not be sufficient to increase conversions, McAps turned to outside consultants and designers to incorporate a new look and feel and to modernize the look of the site. They also improved the organization, speed and functionality to vastly improve the user experience.
"Obviously we had to keep the new design clean and professional because we are in automation and control equipment. We sell a technical product and what we sell directly impacts the success of our customers. We didn't need a lot of graphics, bells or whistles but we did need a look and feel overhaul to compete and to assure our customers that we are a serious, successful and professional operation," continued Kelley.
The new website will position McAps to better serve their existing clients and will facilitate their plans for growth within the control and automation industry.
"We're excited to have launched the new site and even more excited that our existing customers will have a better user experience," continued Kelley. "Now we're looking forward to marketing it and growing our client base in the online world!"
About McAps, Inc.
McAps, Inc. based in Houston, TX has been successfully selling Siemens PLC equipment and supplies to leading manufacturers and industrial plants for several years. Headed by Gary Kelley, McAps focuses on Siemens I/O modules, cabling and electrical accessories and motor control components from Hemholz, Cosmos, Andeli and several other leading manufacturers.