The key to our response rate is intimately intertwined in our dynamic distribution model
San Antonio (Vocus) April 11, 2009
Cars Magazine San Antonio LLC has announced that they have begun providing the San Antonio area automotive dealers with solutions to move more of their new and used vehicle inventory. Smart Media Ventures, a division of Smart Media Solutions LLC, and headquartered in Norcross Georgia, has been publishing free automotive advertising media publications for over 5 year.
Their wildly successful publications: Carsmarts and Wheels N Waves have been providing quality, economic sales leads for their Georgia customers. During challenging economic times, it is more important than ever to provide value in the form of cost-effective advertising solutions which provide a high quality lead volume-to-dollar ratio.
“The key to our response rate is intimately intertwined in our dynamic distribution model” says Dan Fagan, co-founder and Operations Manager for the organization. “We invest heavily in the amount of magazines that we print each week as well as the quality and abundance of locations that we distribute to. This contributes greatly to reaching targeted end-users who are actually somewhere in the vehicle-buying process”.
“We know that there are fewer buyers out there until this market turns around, but they are still out there and they are going to buy from someone, but not from you if they don’t see your message”, says Chris Snellgrove, Co-Founder and President of the organization. “With a quality free-distribution publication that showcases local automotive inventory, dealers are able to reach interested consumers early in the buying process, and they often come in to the dealerships with a copy of the publication in hand. Print publications continue to be very popular among a demographic that includes casual browsers all the way to committed and interested buyers, and they also allow local dealers to dominate an advertising medium with their own inventory.”
Snellgrove continues, “With internet based advertising, rates continue to creep higher and higher, and the opportunity to differentiate your own message from other dealers has become almost impossible as well as cost-prohibitive. Print publications such as ours offer four-color display advertising as well as full color dealer classifieds in 3 different sizes that are categorized by make, model and year, so that consumers that have narrowed down their choices can also search available inventory easily.”
“CARS Magazine takes exceptional pride in the composition and appearance of the magazine. It is printed on higher quality paper and premium gloss pages and attention to detail is a number-one priority”, states Fagan, “This contributes greatly to the pick-up rate of the magazine as well as to the time that consumers spend looking at the inventory”
Look for a copy of CARS Magazine starting next week. Our experienced, knowledgeable, and caring Sales Executives will be contacting you shortly to provide our cost-effective sales solutions to your businesses.
If you would like to be contacted immediately, please call Dan Fagan, 866-899-2577