DCi Announces New Website Content Service For Auto Aftermarket Parts Retailers, Offers Free White Paper on Growing Online Sales

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Direct Communications, Inc. (DCi) of Des Moines, Iowa, has a new service providing automotive aftermarket product data and enhanced website content, available to online retailers in the automotive aftermarket. This enhanced content covers nearly 1.4 million part numbers from over 200 leading performance and accessory brands from the SEMA specialty parts marketplace. These part numbers are linked to over 54 million combinations of vehicle year/make/model/engine, plus universal-fit products.

Direct Communications, Inc. (DCi)

Enhanced product content is missing from so many ecommerce websites that sell automotive parts and accessories

Direct Communications, Inc. (DCi) has automotive aftermarket product data and enhanced content, covering nearly 1.4 million part numbers from over 200 leading performance and accessory brands from the SEMA specialty parts marketplace, ready to populate ecommerce websites. These part numbers are linked to over 54 million combinations of vehicle year/make/model/engine plus universal fit products.

"Enhanced product content is missing from so many ecommerce websites that sell automotive parts and accessories," said Rob Eberhart, DCi's Director of Internet Solutions. "There is a direct link between increased sales and enhanced content on a website. DCi provides the opportunity for ecommerce retailers to increase sales when they use our enhanced product content, exclusive to the automotive aftermarket. It is vital to a consumer-friendly site, as well as providing keywords for search engine optimization."

As evidence of a direct link between product data, content, and sales, Eberhart points to numerous successes with DCi customers.

"We've seen an immediate 700% sales increase on a single part number when the correct photo, year make and model, and product description were used," continued Eberhart. "One automotive website that began using product content from DCi went from selling less than $2,000/month for one brand to nearly $20,000 the next month. Three months later they sold over $30,000 in that one brand alone."

A free white paper is available from DCi that shows how to grow online sales using enhanced product content.

One challenge ecommerce retailers have always had is to create their own product data and content to populate their websites. Unfortunately that requires a huge labor investment and a long time, as well as an ongoing maintenance problem. Manufacturers change product information on thousands of part numbers each month, not to mention new product releases and changes to thousands of year/make/model/engine applications.

In a recent 30-day period DCi tracked over 74,000 new part numbers, and over 580,000 part numbers with some change, including specifications, description, pricing, or vehicle application.

"Outsourcing product data and website content is the fastest path to online profits. It's a strategy that lets you compete online quickly," said Eberhart. "Trying to create your own product data is a no-win situation. To attempt to replicate what DCi has done--normalizing data and building data tables to create a standard look up process for all SEMA marketplace manufacturers--would take years and millions of dollars. Our product data and content service lets online retailers focus on marketing their site and building their business instead of countless hours creating data from scratch out of paper catalogs."

DCi has seen online retailers struggle to produce their own content, spending thousands of dollars on website development and not realizing the substantial time and effort required to populate those websites with product data and keep it current. DCi solves this problem by providing data in a number of formats to fit almost any customer's needs. This allows uploads to their system each month without constantly manipulating the data.

DCi has three levels of product data and content for ecommerce retailers to choose from, depending on how much data is needed. An entry-level Silver package includes five brands of application data, product content and one photo per part number starts at just $495 for a one-time setup fee including licensing for DCi's unique data structure, and just $195 per month, less than the cost of hiring a part-time assistant.

To learn more about DCi's product content and the direct link between content and sales, download DCi's free white paper "Increasing Online Sales Through Enhanced Product Content" available as a PDF.

To get more information on increasing online sales using product content, contact Rob Eberhart, DCi's Director of Internet Solutions at 1 (800) 276-8486 or via e-mail. DCi will be at the 2009 SEMA Show in Las Vegas, booth 31037.

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Mark Toebben
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