Freedom Interactive web sites attract valuable local car shoppers
Atlanta, GA (PRWEB) September 17, 2008
ContactAtOnce!, a leading provider of internet marketing tools, today announced that Freedom Interactive, the Internet division of the nation's 12th largest media company, has licensed the ContactAtOnce! service and will bundle it into automotive advertising options currently available for their network of more than 40 newspaper web sites.
"Freedom Interactive's network of web sites delivers highly relevant news and content in local markets, so we attract a valuable local audience that's very meaningful to advertisers, said Doug Bennett, President of Freedom Interactive. "Integrating ContactAtOnce! instant messaging services with our online automotive platforms can help us maximize that local advantage to convert a higher percentage of site visitors into leads for our auto dealer advertisers."
ContactAtOnce! powers graphical elements such as "drop-in business cards" that appear if one or more sales people at a dealership are available at the moment a site visitor is looking at a car. Site visitors are offered a variety of ways to contact the dealer, including instant messaging (IM/chat), click-to-call, VoIP with live video and SMS text messaging. Site visitors have a number of options for making contact with a dealership and since all activities are tracked and recorded, Freedom and their dealers can measure the effectiveness of advertising. The service is simple to use and designed specifically for sales people that are not always at their desks.
"Freedom Interactive web sites attract valuable local car shoppers," said John Hanger, president & CEO of ContactAtOnce!. "By offering the ContactAtOnce! instant messaging tools, Freedom properties will make that advantage more compelling as advertisers are able to engage a higher percentage of site visitors in live conversations and convert more clicks to leads and sales."
Advertising packages that include ContactAtOnce! tools are initially available on Freedom Interactive properties including The Orange County Register (http://www.occarfinder.com), The Colorado Springs Gazette (http://www.springswheels.com), and The Yuma Sun (http://www.carsinyuma.com), with more sites quickly coming online later this month.
About Freedom Communications
Freedom Interactive is a division of Freedom Communications--a national, privately owned information and entertainment company headquartered in Irvine, Calif. Freedom Interactive owns and operates web sites coast to coast, each offering up-to-the-minute breaking news stories, extensive local content, and trusted local news coverage on demand. The company's web sites are associated with various Freedom Communications media properties including over 100 newspapers and magazines, such as The Orange County Register in Orange County, Calif., and The Gazette in Colorado Springs, Colo., as well as eight leading broadcast television stations.
Contact At Once!, LLC is a leading provider of Internet marketing tools for automotive sales, apartment leasing and other industries where consumers conduct research online before visiting a dealership or office. The ContactAtOnce! service typically moves at least 25% more website visitors into live conversations with sales people by utilizing a suite of technologies such as presence, IM/chat, VoIP telephony, video chat and text messaging, resulting in increased revenue and a better return on marketing expenditures. ContactAtOnce! is the only solution with features specifically for vertical search websites and over 35 such sites, along with thousands of merchant businesses, are using it today. ContactAtOnce! Website ContactAtOnce! Blog