Kansas City, MO (PRWEB) July 18, 2006
Daily media reports on the demise of the “BIG 3” and the economic state of the auto industry have prompted many dealerships to rethink how they are generating traffic into their stores. While manufacturers struggle with the question of what, if any, incentives to offer to entice people into dealerships, dealers are struggling with decreased sales, profits and morale. Seeing the need, one direct mail company is coming to the aid of the dealers.
In addition to low priced promotions with top-quality premium gift items to generate traffic, Direct Drive Marketing is temporarily increasing the incentive draws of their promotions with an individual insured give-away policy at no charge to dealers.
“Rather than take advantage of the tight situation dealers are facing during this crisis, we are determined to be a part of the solution. By increasing the incentives in our promotions and keeping our prices lowered, we are able to draw more traffic for our dealers without affecting their budgets,” says Senior Account Executive Terry Davis.
Direct Drive Marketing, a division of CMI, has been a driving force in changing the way dealers see their vendors. Their philosophy is one of cooperation with dealers to the benefit of all.
“We want our dealers to recognize the relationship as being mutually beneficial, rather than one of ‘customer and supplier.’ We believe that our role is to assist dealerships in becoming more profitable by providing marketing solutions that target the needs of their specific demographic area, in the most cost effective manner possible,” Davis adds.
The old adage “out of sight, out of mind” rings very true in today’s fast paced and competitive automotive industry. Repetition is the best way to get in someone’s head and stay there. Consistency and repetition keep companies in the public eye.
“If dealers try to save money by cutting back on advertising dollars, they are in essence removing themselves from the public eye when they need to be ‘in their face’ all day every day. At Direct Drive Marketing, we are committed to doing whatever it takes to make sure our dealers stay profitable. We know our dealers are hurting for sales and we are responding to that hurt with some aid,” says Direct Drive Marketing VP Shari Klohr.
“We will continue to work with our dealers to keep their advertising costs down until sales pick up for them. By offering prices below the national average, a dealer is able to increase the impact of his/her advertising efforts by doing more pieces for the same money spent with other direct mail providers,” Klohr adds.
For additional information, call 800-574-2278, ext. 11, or inquire via e-mail or visit http://www.directdrivemarketing.com
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