Automotive Airbags: A Global Strategic Business Report
San Jose, California (PRWEB) April 18, 2012
Follow us on LinkedIn – A key occupant protection device, airbags are widely used and legislated automobile safety systems. Airbags are large inflatable rubber bags designed to fill with air/gas upon activation to prevent passengers from pitching forward in the event of a collision thus preventing head and chest injuries. Given the stringent automobile safety regulations in developed countries like the United States, Japan, and Western European countries, front impact airbags represent a maturing technology with 100% market penetration. Growth in these mature markets will be driven by new and changing airbag legislations. For instance, in the United States, the focus of National Highway Transport Safety Administration (NHTSA) on meeting higher safety standards in side impact crashes can bring in opportunities for curtain airbags. Therefore upgradation of federal standards for side impact protection can bring in newer avenues for growth. Technology innovation in these mature markets is also expected to benefit growth in the upcoming years. For instance, innovations in fabric technologies have and will continue to reduce cushion weight and enhance system compactness, while smart sensors help in intelligently sensing an impending crash, its nature, the presence of occupants, their position, and determine the type of airbags to be fired and the force and speed of their deployment.
In the upcoming years, innovations in smart airbag systems will be focused on special intelligent features, such as, automatic radioing for assistance and information about the location, severity and number of occupants involved in the crash, pre-tensioning the seat belts, switching off the fuel pump and other appropriate systems, among others. Future growth in the market will also be driven by continued investments in technology development and R&D as manufacturers seek newer air bag applications areas to offset the stabilizing opportunities in the mature front impact airbags sector. In this regard, pedestrian air bag, side curtain-type airbags, rear passenger airbags, knee airbags, among others, are poised to gain.
Developing countries in Asia-Pacific, Latin America, will generate the torque required to turbo-charge growth in the world automotive airbags market. Emerging economies such as China and India, which have been generating substantial demand for new cars in recent times, will continue to be key growth drivers for airbags market in Asia-Pacific over the next few years. Thanks to rising employment levels, economic prosperity and increase in discretionary income, demand for new cars has been on the rise in these nations, which in turn has been boosting automotive production in Asia-Pacific. With a relatively lower per capita vehicle ownership, as compared to developed markets, Asia-Pacific presents enormous commercial potential for the automotive industry and thereby for the airbags market sector. As stated by the new market research report on automotive airbags, Europe represents the largest market worldwide. Side-Impact Airbags represents the fastest growing market segment trailing a projected CAGR of 14.6% over the analysis period 2009 through 2017.
While the automotive industry the world over is recovering from the 2007-2009 recession, the industry in Europe is running into fresh set of challenges. The industry in the region currently continues to vacillate between optimism and fear, marring sentiments in an otherwise recovering market. Currently however, despite all the economic risks carried by the debt crisis and the numerous potential outcomes of the crisis, immediate term outlook remains positive, mirroring the guarded optimism prevailing over the financial bailout strategies designed to restore market confidence. Against this backdrop, consumer spending which continues to remain a key pillar of growth in the automotive & automotive related industries, which although currently jittery and sensitive to vacillating market sentiments, is nevertheless expected to hold up in the year 2012.
Nevertheless, auto makers in the region remain concerned and are continuing to lobby for a quicker intervention of the European leaders in resolving the debt crisis. Currently, however production continues to hold up even in the face of weaker than expected growth and optimism remains with no downgrade in the outlook for auto production.
Major players in the marketplace include Autoliv, Denso Corporation, Key Safety Systems Inc., Takata Corporation, Toyoda-Gosei Co. Ltd., TRW Automotive Holdings Corp., among others.
The research report titled “Automotive Airbags: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. Product segments analyzed include Front-Impact Driver Airbags, Front-Impact Passenger Airbags, and Side-Impact Airbags, among others. Data analysis for Front-Impact Driver Airbags, and Front-Impact Passenger Airbags are presented for all major geographic markets including the United States, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, & Rest of Europe), Asia-Pacific, Latin America and Rest of World. Data analysis for Side-Impact Airbags and Other Automotive Airbags are presented only for US, Canada, Japan and European Markets.
For more details about this comprehensive market research report, please visit –
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Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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