Automotive Human Machine Interface Systems: A Global Strategic Business Report
San Jose, California (PRWEB) October 04, 2011
Follow us on LinkedIn - The success of most automotive technologies and systems hinges onto the intuitiveness of the user interface making the human machine interface (HMI) system the stepping-stone of success of all automotive products and solutions. Providing operator terminals through which users can efficiently operate and control automotive systems, HMI systems remain critical to the success of automotive applications such as automotive audio/video systems, GPS systems, power seat controls, side mirror control climate control, and power windows. While growth in the number of in-car applications no doubt enhances the attractiveness of vehicles, it may also increase workload for drivers thereby leading to distraction while behind the wheel. Potentially distracting in-vehicle systems currently include 3D maps/navigation, high-definition videos, Internet access, alpha-numeric messages/texting, emails and conversations over the phone. The need to provide drivers with user-friendly interfaces, which can help them control automotive applications with minimal distraction therefore offers a perfect business case for Automotive Human Interface Systems.
Capable of allowing drivers to access entertainment/infotainment functions such as changing music files/radio stations, and navigation without taking the eye off the road, automotive HMI technologies including steering wheel switches, touch screen inputs, and voice recognition systems have become popular in automotive market. Decline in vehicle production as a fall out of the recession induced weak demand for commercial and passenger vehicles however had a trickle down impact on the global automotive HMI systems market, directly squeezing revenues for the market in the year 2009. Despite the clamor over driving safety, which presents a business case for adoption of advanced automotive HMI systems, the perceived opportunity was dampened by the sputtering automotive industry, which suffered the worst during the economic recession. As the passion for luxury cars and SUVs cooled down with consumers trading down to inexpensive, low and mid-tier economy cars with limited features and electronic applications, demand for automotive human machine interface systems softened. Expensive electronic installations such as GPS navigation, video display panels, and intelligent park assists, which are mostly offered as optional features in low-end car segments also witnessed demand declines.
The resurgence in automotive industry in 2010 had a ripple effect on the demand for automotive HMI systems with increased production of passenger cars and commercial vehicles driving new orders for HMI systems. Incentives offered by governments across the globe will continue to drive more frequent development and roll outs of new vehicle models, including alternative vehicles, which in turn will create demand for in-car applications and along with it demand for automotive HMI systems. The current transition in the automotive industry, driven by changing societal values, and priorities against the backdrop of new environmental and economic realities will favor automotive HMI systems market in the long run. Stricter regulations surrounding environmental and passenger protection will also stimulate technology transformation in this industry. This broader industry vision of accident-free driving will offer a rich mixture of challenge and opportunities. As automotive manufacturers add more advanced electronic applications in automobiles in order to gain a head start in the post recession era, demand for efficient human interface systems that control such applications will only increase further. High fuel prices will especially drive adoption of voice and touch enabled navigation technologies, which can optimize routes and save fuel.
Growth in the automotive HMI systems market over the next few years will also be driven by the increasing penetration of consumer portable devices in the automotive sector. The need for continuous delivery of consumer based infotainment functionality into the car is resulting in the growing use of portable devices in the car. Portable device connectivity in a car in turn will create substantial demand for in–vehicle HMI systems that enable direct point-to-point integration of portable devices with the car. Boom in automotive entertainment systems also augurs well for the HMI demand in the automotive segment. From car audio systems, telepresence/telemetrics, interactive navigation to the convergence of information and entertainment (infotainment), the market over the last couple of decades has witnessed sea changes in technology development, and evolution. The upcoming years will witness influx of not so common technologies like navigation systems, video systems, integrated cellular, satellite technologies and unobtrusive gaming. Innovative concepts like intuitive games, which can be played by the car driver safely while driving will present both technological design challenges and lucrative commercial opportunities for HMI systems.
Government mandates directing use of technology for ensuring passenger safety will also drive automotive manufacturers to adopt HMI systems in automobiles like never before. As a result, technologies focusing on passenger and pedestrian safety, such as intelligent park assist, lane departure warning, hands-free calling, speech activated systems, and night vision are rapidly finding their way into new vehicles. Supported by safety legislations, advanced HMI, although expensive are changing from a value proposition business to a commodity business. In the upcoming years, growing adoption among OEMs will expand market penetration reducing the average price of automotive HMI systems further.
Given the critical role played by HMI in determining product acceptance, it is of little surprise that OEMs are focusing on HMI improvements to competitively differentiate their offerings in the marketplace. With modern consumers emphasizing on comfort and convenience, automotive HMI systems, which employ advanced input/output interfaces such as touch screen inputs, video displays, and voice recognition stand to gain in the immediate future.
As stated by the new market research report on Automotive Human Machine Interface Systems, the US represents the largest regional market worldwide. Stringent regulatory riders for passenger safety and widespread adoption of telematics are the key growth drivers for automotive HMI systems in the country. Asia-Pacific is the fastest growing regional market for automotive HMI systems, with dollar sales from the region waxing at a CAGR of about 14.5% over the analysis period.
Major players in the marketplace include Alpine, Altran Praxis Limited, Clarion, Continental AG, Cypress Semiconductor Corporation, Delphi Corporation, DENSO Corporation, EAO, Gracenote Inc., Harman, Immersion Corporation, Johnson Controls Inc, Loquendo S.p.A, Magneti Marelli S.p.A, Mecel AB, Nippon Seiki Co. Ltd, Nuance Communications Inc., Sharp Microelectronics of the Americas, Toshiba Mobile Display Co. Ltd., Valeo, Visteon Corporation, and VoiceBox Technologies Inc.
The research report titled “Automotive Human Machine Interface Systems: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues and growth drivers. The report provides market estimates and projections for automotive HMI systems in US$ Million across all major geographic markets including US, Canada, Japan, Europe (France, Germany, Italy, UK, and Rest of Europe), Asia-Pacific, Rest of World.
For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Automotive_Human_Machine_Interface_Systems_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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