Al & Ed's Autosound and KNBC Partner to Showcase Southern California Car Culture with New Television Show ''WHIPNOTIC'': Mr. Mobile "WHIP-Notizes" Audiences with a Chance to Win Car Stereo Electronics, GPS Navigation, Bluetooth and More, in Recurring WHIPNOTIC Segment, "I Want That"

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Al & Ed's Autosound, Southern California's largest mobile electronics specialist, announced today that it has partnered with KNBC (NBC4) to bring the sleek, fast-paced automotive world to Southern California car enthusiasts as presenting sponsor of the weekly, half-hour television program, "WHIPNOTIC," hosted by Mario Solis. Bringing the hottest in car culture, style and technology to audiences in the Southland, WHIPNOTIC will feature John Haynes, aka Mr. Mobile, the head buyer for Al & Ed's Autosound, in an educational, weekly "I Want That" segment, detailing the hottest in car stereo and mobile electronics gadgetry. Al & Ed's Autosound will then give viewers the opportunity to win the featured products online at http://www.al-eds.com or by linking through http://www.WHIPNOTIC.com.

And with more and more people throughout the country seeking automotive personalization, we are confident that our partnership with WHIPNOTIC will be a great success.

    "Southern California has long been setting trends on the international car culture scene and Al & Ed's Autosound has been a proud leader, as Southern California's oldest and largest car stereo and mobile electronics innovator," said Gabi Mashal, president of Al & Ed's Autosound. "And with more and more people throughout the country seeking automotive personalization, we are confident that our partnership with WHIPNOTIC will be a great success."

In addition to the chance to win car stereo products featured in the "I Want That" segment of the show, WHIPNOTIC viewers will be able to go online to WHIPNOTIC.com to email questions to Mr. Mobile regarding the newest trends and innovations in mobile electronics, vehicle integration and installation.

The show debuted on KNBC on Saturday evening, January 5th and is now airing weekly on Saturday afternoons on KNBC (Channel 4), and on KNBC's Digital Channel 4.4. Fred Roggin and Kip Epps serve as executive producers.

About Al & Ed's Autosound

Founded in 1954, Al & Ed's Autosound has grown to become Southern California's largest mobile electronics specialist with 22 stores. As a recognized leader in the mobile electronics industry, Al & Ed's Autosound has been an instrumental partner in the pioneering of innovations such as FM radio for cars, cassette players for cars and the first car alarm, and is viewed within the mobile electronics industry as a barometer for the industry in Southern California. For more information, visit http://www.al-eds.com

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