AutoTrader.com Presents NBA Drive to the Finals Fantasy Game: Winner to receive $25,000 toward purchase of car on AutoTrader.com

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AutoTrader.com, the ultimate automotive marketplace and an official marketing partner of the NBA, announces the tip-off of the "NBA Drive to the Finals Fantasy Game," providing the grand prize winner $25,000 toward the purchase of a vehicle on its website. Hosted by NBA.com and presented by AutoTrader.com, the Fantasy Game began last weekend with the opening round of the NBA Playoffs and is also featured on TNT's "NBA Tip-Off Show" and "Inside the NBA." Show hosts Charles Barkley, Kenny Smith and Ernie Johnson will also compete in the game for a $10,000 gift to their favorite charity.

With our increased involvement with the NBA and TNT this season, our sponsorship of this year's Fantasy Game will provide us the opportunity to engage even more NBA fans with AutoTrader.com throughout the NBA Playoffs, the league's marquee event.

    Visitors to NBA.com will be invited to participate in the fantasy game and will be asked to select one NBA player each night, throughout the first three rounds of the playoffs, they think will be the evening's top performer. One $25,000 grand prize will be awarded, while runner-up and weekly prizes include Spalding Neverflat Basketballs, Sony PS3s and NBA LIVE 07 games for PS3.

"Last year's 'NBA Drive to the Finals Fantasy Game' proved to be a fan favorite," said Clark Wood, vice president of marketing, AutoTrader.com. "With our increased involvement with the NBA and TNT this season, our sponsorship of this year's Fantasy Game will provide us the opportunity to engage even more NBA fans with AutoTrader.com throughout the NBA Playoffs, the league's marquee event."

AutoTrader.com has partnered with the NBA throughout the 2006-2007 season with a package including the company as the sponsor of the TNT NBA Tip-Off Show presented by AutoTrader.com, 30-second television spots and on-court signage, among other entities.

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 11 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles.

AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.

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Jason Jager
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