As the ultimate automotive marketplace, it's our pledge to continue to connect our dealer customers with the most in-market vehicle shoppers across the country while providing industry-leading customer service and support to help our dealer customers not only achieve, but exceed their sales objectives!
ATLANTA (PRWEB) September 12, 2007
AutoTrader.com ranks highest in the study's New-Lead Services segment and leads the industry in 7 of the 10 satisfaction factors that comprise the index. The company receives the industry's highest score in Dealer Support/Service and scores among the highest in the Business Generation measure, powered by a strong performance in Quality of Leads and Gross Profit Margin on leads.
For an unprecedented fourth consecutive year, AutoTrader.com also ranks highest in the study's Used-Lead Services segment, leading the way in 11 of 13 satisfaction factors this year. Also contributing to its overall highest ranking, the company receives the highest scores from dealers in four of the five factors measured, including: Business Generation, Dealer Support/Service, Transmission of Leads and Advertising to Consumers.
"The Dealer Satisfaction with Online Buying Services Study clearly demonstrates AutoTrader.com's leadership and second-to-none commitment to facilitate both new- and used- vehicle sales, while delivering a superior advertising value, for our dealership customers," said Chip Perry, president and chief executive officer, AutoTrader.com. "As the ultimate automotive marketplace, it's our pledge to continue to connect our dealer customers with the most in-market vehicle shoppers across the country while providing industry-leading customer service and support to help our dealer customers not only achieve, but exceed their sales objectives!"
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 13 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles.
AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.