We sought an agency partner with deep industry knowledge and the fulfillment capability to ensure flawless execution; Aux was the right match.
Washington, DC (PRWEB) March 27, 2008
Mashable.com, the world's premiere source for social networking news, today revealed that they have partnered exclusively with Washington, DC-based Aux Interactive, a next-generation interactive agency, for all social media application development and strategy, serving both the consumer and enterprise markets.
As a leading authority on social applications, Mashable needed to choose a trusted and skilled development partner with a deep understanding and passion for the social media space. Pete Cashmore, CEO and founder of Mashable, recognized these qualities in Aux Interactive.
"Mashable reviews hundreds of social applications each month, defining the social networking industry for the tens of thousands of web developers, entrepreneurs and media brands who subscribe to our articles," said Cashmore. "We sought an agency partner with deep industry knowledge and the fulfillment capability to ensure flawless execution; Aux was the right match."
"Social media marketing and technologies represent a fundamental shift in the ways brands and consumers interact, the means by which enterprise organizations communicate internally and the ways in which the Internet community at large shares its voice individually and collectively. Nobody in the industry has a closer connection to the pace of change in the space than Mashable, and we couldn't be more pleased to be able to call them a partner," said Aux Interactive Chairman Eric Litman.
Through the partnership, Aux Interactive will offer the range of its services to Mashable readers. In the consumer space, this includes the strategy and development of applications on Facebook, OpenSocial-based platforms like MySpace, LinkedIn, and Bebo, and emerging platforms like Twitter. For internal, enterprise applications, Aux will provide education services and deployment of solutions leveraging RSS, tagging, wikis, internal social networking systems and other, related technologies.
About Aux Interactive:
Aux Interactive is a next-generation interactive agency focused on delivering high-value, metrics driven consumer and enterprise engagement through social media marketing and technology. Headquartered in Washington, DC, Aux serves enterprise clients and emerging innovators globally. Learn more at http://www.aux.com.
Focusing on up-to-the-minute news about the latest consumer-facing websites, Mashable ranks as one of the top 10 blogs in the world according to blog search engine Technorati. The site has been featured in The New York Times, The Washington Post and hundreds of technology publications. Founder Pete Cashmore was selected as a Top 25 Forbes Web Celeb in 2007, while Mashable was chosen as a must-read by both Fast Company and PC Magazine. In mid 2007, BusinessWeek featured Mashable as one of the world's most profitable blogs, while The Guardian named Mashable one of the 50 Most Powerful Blogs in March 2008.