Avangate Introduces Additional European Payment Methods

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Online Bank Transfers, eWallets and Direct Debit are all very popular in Europe and increase sales conversion rates

Software vendors targeting these markets have seen 20% + increases in sales conversion rates, confirming our expectations - Laurentiu Ghenciu, VP of Sales and Marketing at Avangate.

Avangate, full service provider of electronic software distribution and reseller management solutions for software vendors, announced the introduction of four additional local payment methods in Europe: iDeal for The Netherlands, WebMoney for Russia, ELV- Direct Debit and Giropay for Germany.

Avangate is constantly matching services with buyers’ preferences so vendors can sell more software online and gain market penetration. Enhancing customer experience through localization of payment methods is part of this process.

More payment methods offer greater flexibility and comfort for shoppers purchasing products online, which - according to company’s own research and testing - increases sales conversion rates and improves customer satisfaction.

“Across Europe, online bank transfers, Direct Debit and eWallets are growing in popularity. If we look only at iDEAL in The Netherlands or ELV-Direct Debit in Germany, they are top payment methods in each respective country. Avangate vendors targeting these markets have seen 20% + increases in sales conversion rates, confirming our expectations”, noted Laurentiu Ghenciu, VP of Sales and Marketing at Avangate.

“With all implementation and integration effort coming from Avangate, vendors’ ROI goes up without additional budget spend”, added Ghenciu.

Payments by iDeal, ELV-Direct Debit, Giropay and WebMoney supplement the scores of local payment methods that Avangate clients can offer end-customers, such as Alipay in China, Carte Bleue in France, local wire transfers in several countries.

Avangate will continue to introduce local payment methods in the near future.

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Delia Ene
Avangate
+31 20 890 8080
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