Massey's Professional Outfitters Opens Affiliate Program on AvantLink Platform

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Specialty outdoor gear and apparel retailer Massey's Professional Outfitters recently teamed up with Affiliate marketing provider AvantLink, effectively offering their performance marketing partners industry leading technology and reporting.

We understand and acknowledge that Affiliates have a lot of choices in the Outdoor/Recreation category

AvantLink recently announced the addition of four specialty web stores from Massey's Professional Outfitters to their quality-focused and progressive Affiliate network. Massey's features a vast selection of gear and apparel for travel, winter sports, surf, paddle sports, and more traditional outdoor activities like camping and hiking. is the main site/store, and other stores on board with AvantLink include an alpine specialty site at, a bag and pack site at, and a surf lifestyle site at

"The Outdoor/Recreation category in Affiliate marketing has a true leader with Massey's Outfitters," says Gary Marcoccia, Marketing Director at AvantLink. "They understand and embrace the power of high-value Affiliate partnerships. Program terms for all four stores include a 365-day cookie life, and they do not reverse Affiliate sales on returns. For Affiliates in our network with qualified traffic, it's a no brainer to promote these guys," Marcoccia adds.

Stated objectives of creating profitable, long-term strategic partnerships with commitment to excellence and innovation are the cornerstones of the four Massey's Affiliate programs. Seasoned and effective online marketing professionals have received these programs very well. This is in part due to a very experienced and trustworthy Affiliate management team, in addition to competitive payouts, advanced Affiliate solutions and innovative program terms.

"We understand and acknowledge that Affiliates have a lot of choices in the Outdoor/Recreation category," explains Brent Carey of Colorado Web Solutions, program manager for Massey's. "We want to make sure that the best Affiliates know we'll do everything possible to convert their traffic, provide exceptional support on all levels and honor every sale they refer, even if the item is returned to us," he adds. "If an Affiliate sends us a buying customer they've done their job and they should be compensated, period."

Program terms like no commission reversals on returns is one of the reasons why the programs are so popular. A few other benefits to Affiliates promoting the Massey's programs include:

  • 365 cookie duration on all referred traffic
  • Store wide discount promotional codes available
  • High site conversion on all traffic

About AvantLink:
AvantLink was founded in 2005 on the ideas of innovation, quality and service. They offer industry leading datafeeds and advanced Affiliate tools like RSS feeds, an Affiliate API, coupon feeds, product displays, and ad syndication options. For more information please visit

About Massey's Professional Outfitters:, and their complimentary stores, are adventure specialist with roots in the outdoor industry dating back to 1972. Their stores carry over 200 brands from world known companies like Patagonia, Marmot and Chaco. For more information please visit


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