Avectra Announces Patrick Dorsey Promoted to Vice President of Marketing

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Association Technology Veteran to Maintain Momentum and Grow Market Share for Association Management Software Provider.

Because organizations of all sizes are leveraging Avectra solutions to strategically improve their business and strengthen their relationship with their members, we continue to be recognized as the market and technology leader in web-based AMS

Avectra, the leading provider of web-based association management software (AMS), announced today the promotion of Patrick Dorsey to vice president of marketing.

Dorsey will oversee Avectra’s marketing activities, including demand generation, marketing programs, and brand strategy to further increase the visibility and awareness of all Avectra products including netFORUM Enterprise, netFORUM Pro, netFORUM Pro for Real Estate Associations and netFORUM Team. In addition, he will be responsible for setting the vision, strategy, and direction of Avectra’s software-as-a-service (SaaS) product line.

“Patrick’s experience selling into the AMS market gives him unique insight as he guides our marketing initiatives toward both national and global markets,” said Richard Davis, Avectra’s chief executive officer. “His appointment comes at a strong growth period for Avectra and is well timed to meet the increasing demands of the market and accelerate our momentum.”

Most recently, as director of sales for netFORUM Pro and netFORUM Team, Dorsey was instrumental in building the teams responsible for acquiring and supporting the first one thousand netFORUM Team and Pro customers.

“Because organizations of all sizes are leveraging Avectra solutions to strategically improve their business and strengthen their relationship with their members, we continue to be recognized as the market and technology leader in web-based AMS,” said Dorsey. “To further strengthen our position, we’ll execute a simple marketing strategy focused on the basics: build a great product and relentlessly focus on customer success. As a result, Avectra customers will continue to be the best marketers we could hope to have.”

For more information about Avectra's association management software or to sign up for a free online demonstration, visit http://www.avectra.com/livedemo

About netFORUM Team & Pro
netFORUM Team & Pro are Avectra's 100% Web-based association management software solutions. With complete association management functionality, both products are designed and configured to meet association needs without the cost or complexity of customization.
With Avectra's on demand SaaS (software-as-a-service) model, netFORUM Team & Pro are accessible at any time, from anywhere. There's no hardware to buy or software to install. And clients can rest assured knowing that their data is safe, as all Avectra solutions run in a secure, world-class hosting facility with complete system redundancy, fail-safe power systems and full database backup.

About netFORUM Enterprise
netFORUM Enterprise is Avectra's hosted, enterprise level association management that delivers advanced association management tools and the ability to be customized to meet the most complex business needs – all while remaining on the upgrade path.
With more than 30 modules designed for complete association management and Avectra's on demand SaaS (software-as-a-service) model, netFORUM Enterprise is accessible at any time, from anywhere. And clients can rest assured knowing that their data is safe, as all Avectra solutions run in a secure, world-class hosting facility with complete system redundancy, fail-safe power systems and full database backup.

In addition to Avectra’s internal development and implementation resources, the company also boasts a network of implementation and industry solution partners who work with the company’s clients to implement netFORUM Enterprise or extend the system’s functionality. Some of the company’s partners include Agilutions, Core Partners, DSK Solutions, SusQtech, and Real Magnet.

About Avectra
For the last 16 years, Avectra has been translating our clients’ needs into market-leading association management software – whether our clients serve members by the hundreds or hundreds of thousands. Our 100% Web-based technology integrates data with business processes and then automates it, so our clients can engage members, provide access to all of their resources and get more done. Each of our solutions is continually refined by the user community, ensuring that we have the features our clients need to run their businesses and lead their industries. With ongoing, automatic upgrades that won’t disrupt service or incur additional costs, we keep our clients current with the latest technology. Avectra is headquartered in McLean, Va., with a regional office in Chicago.
To explore the netFORUM family of products, please visit http://www.avectra.com, or call 800-858-8272.

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