Avectra Promotes Craig Dellorso to Vice President of Enterprise Sales

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Seasoned technology and association leader tapped to drive success for Avectra’s netFORUM Enterprise association management software clients

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Along with doubling our netFORUM Enterprise sales team and refocusing on our partner program, Craig’s appointment reinforces our commitment to our hosted Enterprise-class association management software.

Avectra, the leading provider of web based association management software (AMS), announced today the promotion of Craig Dellorso to vice president of Enterprise sales.

Dellorso will be responsible for sales of products and services to netFORUM Enterprise clients. In addition to driving new business, he will help clients increase their return on investment with netFORUM Enterprise by identifying ways to address business challenges and providing recommendations for technology initiatives with Avectra or through the company’s partner network.

"I am excited to have Craig in this critical leadership, role considering not only his vast IT expertise but also his leadership within Avectra and the industry," said Richard Davis, Avectra’s chief executive officer. “Craig’s knowledge, experience and commitment to creating value for clients and partners is the kind of forward-thinking business strategy that will empower further success for Avectra and our customers.”

netFORUM Enterprise is the industry’s most technologically advanced membership management solution, serving the most complex needs of member-based organizations with unmatched flexibility and speed. With more than 30 modules designed for complete association management – from e-Commerce to e-Marketing and content management – netFORUM Enterprise streamlines processes to help associations be successful so they can engage members, plan and execute events, manage award and accreditation programs, and more with ease.

More than 200 associations rely on netFORUM Enterprise for their membership management solutions including the American Chemical Society (ACS), the National Association of College and University Business Officers (NACUBO) and the National Defense Industrial Association (NDIA). Recent clients to select netFORUM Enterprise for their membership management needs include the Association Forum of Chicagoland and the Association for Financial Professionals (AFP).

In addition to Avectra’s internal development and implementation resources, the company also boasts a network of implementation and industry solution partners who work with the company’s clients implement netFORUM Enterprise or extend the system’s functionality. Some of the company’s partners include Agilutions, Core Partners, DSK Solutions, SusQtech, and Real Magnet.

“Craig‘s proven record of energizing markets with innovative solutions and driving unparalleled customer success made Craig’s appointment an easy decision,” said Davis. “Along with doubling our netFORUM Enterprise sales team and refocusing on our partner program, Craig’s appointment reinforces our commitment to our hosted Enterprise-class association management software.”

About Avectra

For the last 16 years, Avectra has been translating our clients’ needs into market-leading association management software – whether our clients serve members by the hundreds or hundreds of thousands. Our 100% Web-based technology integrates data with business processes and then automates it, so our clients can engage members, provide access to all of their resources and get more done. Each of our solutions is continually refined by the user community, ensuring that we have the features our clients need to run their businesses and lead their industries. With ongoing, automatic upgrades that won’t disrupt service or incur additional costs, we keep our clients current with the latest technology. Avectra is headquartered in McLean, Va., with a regional office in Chicago.

To explore the netFORUM family of products, please visit http://www.avectra.com, or call 800-858-8272.

Media Contact:

Ray van Hilst, Avectra
(703) 506-7158


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