Avectra Introduces Social CRM for Associations

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Avectra launches a new era in membership management through the fusion of social networking data and existing member data

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Avectra Social CRM for Associations will revolutionize associations and member-based organizations,” stated Patrick Dorsey, vice president of marketing for Avectra.

Avectra, the leading provider of web based association management software (AMS), unveiled today Avectra Social CRM for Associations – the association industry’s first and only 100% social media savvy Member Engagement Platform.

Avectra Social CRM for Associations introduces a new era in membership management by seamlessly fusing a member’s social interactions and relationships with critical business information in the membership database. Avectra is uniquely positioned to deliver this Member Engagement Platform thanks to the company’s world-class netFORUM membership management solution with the built-in MemberFuse social networking solution. The platform also delivers a powerful analytics suite – including Avectra’s propriety A-Score™ – and conventional social media monitoring and management.

“Avectra Social CRM for Associations will revolutionize associations and member-based organizations,” stated Patrick Dorsey, vice president of marketing for Avectra. “The ability to leverage existing social networking data with ongoing membership initiatives provides a deeper view of the member’s engagement level and identifies high value members invested in the association’s future.”

Avectra Social CRM for Associations marks a shift from the status quo where traditional membership management solutions provided internal benefits or optimized operational effectiveness with the member relationship defined by a series of transactions. Avectra Social CRM for Associations recognizes that the member’s experience and interactions are the relationship focal points that create benefits for the member, not just the organization. As a result, engagement drives transactions.

Avectra Social CRM for Associations’ innovative Member Engagement Platform includes:

  •     netFORUM
  •     A-Score™
  •     MemberFuse
  •     Social Media Monitoring
  •     Social Media Management
  •     Social Content Accelerator
  •     Socialytics

In addition to Avectra’s industry leading netFORUM and MemberFuse solutions, the Member Engagement Platform provides tools to develop a clearer understanding of issues motivating members to join, participate, and renew; improve member service and increase retention thanks to new abilities to immediately respond to member concerns and interact with members on their own terms as well as monitoring not just the organization’s relationship with each member but also what each member is saying about the member-organization relationship.

“We have served the association and the member-based community for more than 16 years. Avectra Social CRM for Associations is the natural evolution of everything we learned successfully serving over 1,600 customers and the millions of individuals in their respective communities,” stated Dorsey. “We are proud to deliver another innovation that defines how the industry’s most successful organizations communicate, collaborate and engage their members.”

Avectra Social CRM for Associations will be available with both netFORUM Enterprise and netFORUM Pro association management software services. For more information about Avectra, Avectra Social CRM For Associations or to sign up for a free online demonstration, visit http://www.avectra.com/livedemo.

About netFORUM Team & Pro

netFORUM Team & Pro are Avectra's 100% Web-based association management software solutions. With complete association management functionality, both products are designed and configured to meet association needs without the cost or complexity of customization. In addition, netFORUM’s private social networking and online community, MemberFuse, improves the organization’s business, recruitment efforts, member communications, and results by inspiring conversations with and between members, building long-term loyalty, and forging deeper relationships with their members.

About netFORUM Enterprise

netFORUM Enterprise is Avectra's hosted, enterprise level association management that delivers advanced association management tools and the ability to be customized to meet the most complex business needs – all while remaining on the upgrade path.

With more than 30 modules designed for complete association management and Avectra's on demand SaaS (software-as-a-service) model, netFORUM Enterprise is accessible at any time, from anywhere. And customers can rest assured knowing that their data is safe, as all Avectra solutions run in a secure, world-class hosting facility with complete system redundancy, fail-safe power systems and full database backup.

In addition to Avectra’s internal development and implementation resources, the company also boasts a network of implementation and industry solution partners who work with the company’s customers to implement netFORUM Enterprise or extend the system’s functionality. Some of the company’s partners include Agilutions, DSK Solutions, SusQtech, and Real Magnet.

About Avectra

For the last 16 years, Avectra has been translating our customers’ needs into market-leading association management software – whether our customers serve members by the hundreds or hundreds of thousands. Our 100% Web-based technology integrates data with business processes and then automates it, so our customers can engage members, provide access to all of their resources and get more done. Each of our solutions is continually refined by the user community, ensuring that we have the features our customers need to run their businesses and lead their industries. With ongoing, automatic upgrades that won’t disrupt service or incur additional costs, we keep our customers current with the latest technology. Avectra is headquartered in McLean, Va., with regional offices in Chicago and Orlando.

To explore the netFORUM family of products, please visit http://www.avectra.com, or call 800-858-8272.

Media Contact:

Patrick Dorsey
(703) 506-7037


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