Founder Avi Sivan Shares Direct Response Marketing Secrets in Inaugural Book

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Avi Sivan, one of fathers of the infomercial industry, has introduced his highly anticipated first book "Whatever it Takes". The legendary marketing guru discusses how entrepreneurs can get involved in the prestigious and money-making direct response marketing field, including finding the right products and negotiating the right price to sell through infomercials, mail orders, home shopping, retail and the Internet. "Whatever it Takes" is available at Amazon and at

One of the Top 25 Innovative people in Direct Response Television

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Infomercial legend and world-renowned marketing guru Avi Sivan has introduced his new book "Whatever it Takes", which explores the world of direct response marketing and how entrepreneurs can get their piece of the multi-billion dollar industry.

After years of opportunities and offers to share his marketing genius, "Whatever it Takes" is the first book Sivan believed was important enough to write. Sivan is one of the pioneers in the early days in the development of the infomercial industry. As the founder and owner of "As Seen On TV", Sivan was the first and still the only - person to develop the concept of building a company brand while making money on television.

Over the last 20 years Sivan has successfully continued his remarkable marketing empire, culminating in his first book. Published by IGIA Inc, "Whatever it Takes" is an insider's perspective into the secrets of the infomercial industry and how to create a successful career in direct response marketing. The book shows how to get started even without a background in advertising or video production. This includes researching and selecting the appropriate factories for an immediate jumpstart, negotiating the right price and finding the right products to sell.

In his book, Sivan shows that every person who comes into the Direct Response marketing world has a special mission to achieve something no one else has ever achieved, no matter how small or large the impact. Through Sivan's inspiration, motivation, creativity and self-taught smarts, readers will be inspired to get the most out of their own lives.

About Avi Sivan
Avi Sivan came to the USA 21 years ago, with no finances or formal education, but has emerged as "One of the Top 25 Innovative people in Direct Response Television". A marketing visionary, Avi has broken all the standard rules of direct response. The Wall Street Journal called him "The wild card of the Infomercial Industry." One of his favorite quotes is "to win without risk is to triumph without glory". The Chicago Sun Times wrote: "Sivan has created a marketing machine for the personal care world." For more information, visit


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