International Joint Venture Brings Avius Insight™ to the Americas and Changes the Game In Customer Experience Improvement

Share Article

Avius Experience Ltd. of Bournemouth, England and LPF Hospitality Performance, LLC of Long Beach California announce an international joint venture to form Avius America, LLC and accelerate the implementation of its flagship product - Avius Insight™.

Avius America, LLC

Avius Insight...Know Your Customer

The world famous San Diego Zoo has a new attraction these days and it’s not what you might think. It’s the newly acquired Avius Insight™ kiosk that’s creating all the curiosity and a fresh buzz around the park. Situated in prime locations, confirmed by the Zoo’s own study on traffic patterns, Avius Insight™ kiosks with their highly versatile, intuitive touch screen capabilities allow guests not only to make comments on their experience, provide suggestions for improvement and even ask for assistance, but remarkably to receive responses to their inquiries and real time. "The San Diego Zoo has earned a world-class reputation," says John Dunlap, the Zoo’s director, "however, going into the post-recession period, we made a conscious decision to ensure our guest experience was better than it has ever been. Today’s guests want more value than ever before and it is our goal to deliver that value. This effort demanded a real-time solution. Avius Insight allows us to know what and how our customers think and be proactive in our response to their needs and preferences, providing data that drives the current and future definition of our guest experience.”    

Avius Insight™ - now the flagship product of newly formed Avius America LLC was originally the brainchild of UK-based Avius Experience Ltd., and was entrenched early in 2007 as a success with the leisure company giant Merlin Entertainments Group. A recent Avius Insight™ user at Madame Tussauds in London said, “The kiosk looked intriguing and entertaining, so I took a few minutes to answer some interesting questions and let them know that they needed a wax figure of Lady Gaga! It was fun.”

Avius Insight™ which uses both free standing kiosks, and soon-to-be-implemented iPad™ technology, was introduced at the San Diego Zoo and its sister attraction, San Diego Zoo Safari Park as a result of a consulting project with LPF Hospitality Performance. Realizing the unlimited applicability for Avius Insight™ technology in the US and the Americas, LPF Hospitality Performance and Avius Experience joined forces to generate Avius America LLC. Zoo director Dunlap adds, "The Avius America team listened to our needs, then took a great product and made it even better."    

Chuck Brown, Avius America’s new CEO brings to his role more than 20 years executive expertise in hotel operations and corporate brand leadership and says about Avius Insight™, “Trends in consumer preferences, product development and customer loyalty continue to be top of mind for most companies especially after post-recession actions that typically included significant measures to improve efficiency. Our technology becomes the conduit to help our clients gather critical guest intelligence, produce meaningful reporting tools and develop ancillary training and services that will ultimately help improve the customer experience and quality of product offerings.” Brown adds, “The Avius Insight market is absolutely global in potential and shows no limitation to entrance into any industry, including hospitality, travel, banking, healthcare, retail – virtually any company that wants to improve its customer experience is a company that can use the innovations offered by Avius Insight.”

With headquarters located in the United States and in the United Kingdom, the executive team includes: Chuck Brown, Chief Executive Officer; Lance Paul Fisher, Chief Marketing Officer; Ben Story, Chief Technology Officer; and William Story, Chief Operating Officer.

Avius America will showcase numerous upgrades and additional functionality of Avius Insight™ including the new iPad™ compatibility at the International Association of Amusement Parks and Attractions (IAAPA), in Orlando, Florida, November 15-19, 2010.

To learn more about Avius Insight™ visit: For a free consultation and evaluation contact or call 877.495.AVIUS (2848)

Avius America Executive Team

Chuck Brown, Chief Executive Officer

Chuck Brown is a hospitality professional with more than 20 years of experience with the Westin brand at Starwood Hotels & Resorts including responsibility for global brand definition, property compliance and portfolio management. For nearly a decade, he was responsible for the global consistency of Westin Hotels & Resorts, including signature products and programs such as the Heavenly Bed®, Heavenly Bath® and Westin Workout®. During Chuck’s tenure, Westin enhanced its brand positioning and sharpened its focus on creating emotional connections with its guests with the goal of inspiring “loyalty beyond reason”. Westin dramatically increased its market share and brand footprint with quality growth. His expertise includes: hotel operations, branding, compliance, guest satisfaction, profitability, hotel development, openings and brand conversions. Mr. Brown is also principal and partner of LPF Hospitality Performance. To learn more about Mr. Brown please visit: or call 406-250-7505.

Lance Paul Fisher, Chief Marketing Officer

Lance Paul Fisher is a leading executive in the hospitality industry with a successful record utilizing effective communication strategies and educational resources that drive positive customer perceptions and employee engagement. His efforts have resulted in increased internal and external loyalty, increased revenue and maximized profit. His experience at Marriott, Interstate, Extended Stay Hotels and Starwood, including the positions of general manager, corporate support services and various executive roles, has proven valuable in the development of Avius America. Mr. Fisher is also founder and partner of LPF Hospitality Performance, LLC. To learn more about Mr. Fisher please visit: or call: 562.419.4353.

William Story, Chief Operating Officer

William started his career as a commercial flight instructor in Dallas, Texas before returning back to the UK to assist his brother Ben Story in establishing Avius Experience Ltd. in 2006. William is responsible for the final sales process, deployments and ongoing customer relations. He also manages the customer comments on the survey solution. William is key to Avius Experience Ltd. for future business growth, and has been instrumental in the development and launch of Avius America, LLC. Mr. Story is also operations director for Avius Experience, Ltd. To learn more about Mr. Story please visit: or call: +44 (0) 1202 559933.

Ben Story, Chief Technology Officer

Ben established Avius Experience in 2006 and worked with fellow University graduates to invent, develop, deploy and sell Text-Q; a cell phone based queue line reservation solution using SMS messaging. Avius Insight™, an electronic customer survey solution, was then developed and deployed to the Merlin Entertainments Group and is being introduced to new clientele globally. Ben is responsible for key clients and continues to offer consultation to enhance the functionality of the kiosks and he looks forward to further solutions and developments in the future. Mr. Story is also managing director for Avius Experience, Ltd. To learn more about Mr. Story please visit: or call: +44 (0) 1202 559933.

About Avius Experience, Ltd

Located in Bournemouth, England, Avius Experience are pioneers in software development and all things IT related. With a vision to bridge the connection between clients and future technologies and provide the finest solutions available, Avius Experience focuses on both software and hardware projects offering unrivalled levels of post-sale support and maintenance. Additional information about Avius Experience is available at:

About LPF Hospitality Performance, LLC

LPF Hospitality Performance provides quality performance services to clients within the hospitality industry worldwide. The Company leverages talent and experience from across the globe. The people behind this unique structure at LPF collaboratively enable hospitality industry clients to increase net operating profit and improve top line revenues; while delivering superior, emotionally connected guest experiences that drive loyalty and sustainability. Please visit: for a complete list of services and additional information regarding the Company.

Media Contact:
Christine Tomaselli
VP Media Relations, Avius America

Images related to this release can be found In the Press Center Image Gallery at:


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lance Paul Fisher
Visit website