communications disseminated to consumers or healthcare practitioners that discuss a particular disease or health condition, but do not mention any specific drug or device or make any representation or suggestion concerning a particular drug or device.
DEERFIELD BEACH, Fla. (PRWEB) April 12, 2007
"This is one of, if not the first, Disease Awareness campaign of its kind," says W the women's show's Executive Producer, Caroline Pace. "These Telly Awards validate the quality production of our disease awareness campaign and put us at the top of the list of production and marketing companies achieving success in this medium."
The program featured Dr. Monica Kraft, Director of Duke University's Allergy, Asthma and Airway Center, and four of her patients. Each patient discussed how asthma was affecting their lives and how forming a relationship with Dr. Kraft enabled them to take control of their lives.
The program was backed by a large-scale multi-media marketing campaign. This sort of marketing campaign is part of a growing pharmaceutical advertising trend commonly known as "Disease Awareness". The FDA calls Disease Awareness communications, "communications disseminated to consumers or healthcare practitioners that discuss a particular disease or health condition, but do not mention any specific drug or device or make any representation or suggestion concerning a particular drug or device."
Quorum Productions reports that the show aired nationally to over 80,000,000 households, that their web-based public relations efforts have achieved over 70,000,000 impressions and that news of the show has appeared in print to over 10 million people.
"The Telly Awards given to Quorum Productions represent hard work, talent, and an incredible ability to deliver quality product that encourages return and new clients," says Elizabeth Wentworth, VP of the Broward Film Commission. "Quorum Productions is an indigenous company that brings economic impact year round to our region through the employment of crew and talent as well as production expenditures in the community. They also bring national and international clients to Broward County which encourages future growth of the film industry."
Caroline Pace can be reached at email@example.com.