Alliance for Women in Media Foundation Announces Sexy Hair as Hair Care Sponsor for 38th Annual Gracie Awards

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Alliance for Women in Media Foundation is pleased to announce Sexy Hair as the official hair care sponsor of the 38th Annual Gracie Awards. The 38th Annual Gracie Awards Gala will take place on May 21, 2013, at the Beverly Hilton Hotel in Beverly Hills, CA.

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What unites Alliance for Women in Media, the Gracies and Sexy Hair is the common desire to recognize the strength, determination and achievement of women.

Alliance for Women in Media Foundation is pleased to announce Sexy Hair as the official hair care sponsor of the 38th Annual Gracie Awards. The 38th Annual Gracie Awards Gala will take place on May 21, 2013, at the Beverly Hilton Hotel in Beverly Hills, CA. The AWMF and Sexy Hair “Caring is Sexy” award will be introduced at the gala.

The Gracie Awards (also known as “the Gracies”) recognize exemplary programming created for women, by women and about women in all facets of media, including radio, television, cable and new media. The awards program also encourages the realistic and multi-faceted portrayal of women in entertainment, news, features and other programs.

“Alliance for Women in Media Foundation is thrilled to welcome Sexy Hair back to the Gracies as our hair care sponsor,” said AWMF President Erin M. Fuller. “The red carpet glamour of Sexy Hair’s products will be proudly displayed on the Gracies’ own red carpet as we welcome the stars to our awards gala.”

The inaugural AWMF and Sexy Hair “Caring is Sexy” award will be presented at this year’s Gracie’s gala. Reflecting AWMF and Sexy Hair’s commitment to giving back to the community, the “Caring is Sexy” award will recognize an individual who practices exceptional acts of kindness.

“What unites Alliance for Women in Media (AWM), the Gracies and Sexy Hair is the common desire to recognize the strength, determination and achievement of women. It’s not a woman’s outward appearance that makes her beautiful. It’s the inner confidence, the passion and the relentless drive toward success that defines who she is and where she is going….and THAT is SEXY! Sexy Hair is proud to join AWM and The Gracies with the Caring is Sexy award in honoring these exceptional women in the media as they continue to inspire and empower women everywhere,” said Jennifer Parks, Senior Vice President of Sales for Sexy Hair.

Sexy Hair, made famous by its “big red can” products, is one of the fastest growing companies in the beauty industry. Sexy Hair has earned a reputation for consistently creating innovative brands that do what they promise, and for that reason its products are favorites of Hollywood’s leading entertainment-industry stylists.

The Gracies are presented by the Alliance for Women in Media Foundation, the philanthropic arm of the Alliance for Women in Media that supports educational programs, charitable activities, public service campaigns and scholarships to benefit the public, the electronic media and allied fields. The Gracie Awards, established in 1975, honors programming and individuals of the highest caliber in all facets of radio, television, cable and web-based media, including news, drama, comedy, commercials, public service, documentary and sports.

For more information about the 2013 Gracies, please visit http://www.thegracies.org. For the most up-to-date, insider information, follow the Gracie Awards on Twitter @thegracies.

CREDENTIALED PRESS: For press information in regard to covering the red carpet and the event, please contact ESP Public Relations at 310-827-9727.

About the Alliance for Women in Media (AWM): The Alliance for Women in Media advances the influence and impact of women in all forms of media. AWM is a diverse community – whether type of media, job or global location – that facilitates industry-wide collaboration, education, and innovation. Established in 1961 as American Women in Radio & Television (AWRT), AWM is the longest-established professional association dedicated to advancing women in media and entertainment. AWM harnesses the promise, passion and power of women in all forms of media to empower career development, engage in thought leadership, and drive positive change for our industry and societal progress.

About the Alliance for Women in Media Foundation: The Alliance for Women in Media Foundation (formerly known as The Foundation of American Women in Radio & Television) supports and promotes educational programs, charitable activities, public service campaigns and scholarships to benefit the public, the electronic media and allied fields. The Alliance for Women in Media Foundation has created partnerships and joint-initiatives with the National Middle School Association, the Emma Bowen Foundation, the American Red Cross and other organizations that are philosophically aligned with the mission of the Foundation. The Foundation also supports Empowering America®, an initiative which pays tribute to many of America’s most pioneering and inspiring women. Through this program, the Foundation provides Empowering America® educational collateral to needy urban middle schools around the country. The Foundation also produces nationally acclaimed recognition programs, including the Gracie Awards®, a live gala that honors exemplary programming created for, by, and about women.

About Sexy Hair: Sexy Hair Concepts® LLC manufactures products for distribution within the professional beauty industry. Headquartered in Chatsworth, CA, Sexy Hair distributes products in more than 36 countries, offering top-quality beauty products in more than 60,000 licensed salons worldwide. For more information on all Sexy Hair products and where to find them, please visit the website at http://www.sexyhair.com. You can also visit as on Facebook.com/SexyHairCorp and on Twitter @SexyHair.

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Diana Cummins
Alliance for Women in Media Foundation
703-506-3290
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