Axle Digital Names Veteran Technology Executive, Syd Dufton, as President and Chief Executive Officer

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Axle further establishes its position as a major player in the rapidly growing social/mobile market with the appointment

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Syd has the perfect blend of industry knowledge, entrepreneurial experience and intense enthusiasm for what we are trying to accomplish

In yet another aggressive move to further establish itself as a leader in the rapidly growing social/mobile commerce market, Axle Digital’s Board of Directors announced today the appointment of Syd Dufton as President and Chief Executive Officer. Dufton, well known for having brought on-demand DVD and CD ROM production to retail outlets throughout the country, is well experienced in bringing transformative change to an industry.

“Syd has the perfect blend of industry knowledge, entrepreneurial experience and intense enthusiasm for what we are trying to accomplish,” said Christopher Williams, Axle’s Chairman. “We are fortunate to have someone of Syd’s caliber and experience to lead our company at this critical stage in its development.”

“With our most recent acquisition behind us and our expansion plans underway, we now have a leader who has had great success with all the major touchpoints that our social commerce platform enables. Syd knows firsthand what it takes to succeed in this space and his vision and knowledge base are huge assets to our organization as we take our Social Commerce Platform to the next level,” continued Williams.

This comes on the heels of Axle Digital’s acquisition last month of the assets of industry trailblazer Adgregate Markets, best known for its ShopFans storefront solution for Facebook, and their development of the first comprehensive, social and mobile enabled multi-channel platform, a move that made them a TechCrunch50 finalist and two-time Winner of the OnMedia 100 Award.

“I am honored and excited to lead Axle as it transforms social commerce as we know it today,” said Dufton. "I believe my consumer technology background and my vision for the potential of Social Commerce perfectly complements the multi-touchpoint Social Commerce Platform Axle has developed”.    Dufton added, “I have been fortunate enough to have previously worked with Axle’s management team on some projects with real game-changing technology in the retail and on-line sector, so I know well the creative minds and innovative thinking that their technology team brings to the table.”

About Syd Dufton

Mr. Dufton has more than 17 years of experience in the mobile, digital media, e-learning, ecommerce, and consumer software space. As the President of publicly-traded Protocall Technologies, he oversaw the growth of its groundbreaking digital media distribution platform for its TitleMatch Entertainment Division. Prior to that, he was a Partner and Managing Director in City Capital Partners, a venture capital fund focused on innovative, privately held technology companies. Before that, he honed his leadership talents as a founder of AdvanceWork International, a breakthrough mobile distance learning technology, winning a USDLA Award for Excellence in Distance Learning. Prior to AdvanceWork, Dufton was a Principal and Vice President at Syracuse Language Systems where he transformed the fledgling software company into a global leader in language learning software as the visionary behind the “Success Series” of language instruction, quickly driving it to the top spot as one of the industry’s best selling products. Syracuse Language Systems was later purchased by Cendant, where Dufton stayed on as a Vice President and a founding member of the on-line school, Language Connect Institute.

About Axle Digital

Axle Digital’s mission is to provide retailers with a centralized approach to delivering truly unique and engaging experiences to any customer, any place - any time. Axle Digital’s Platform as a Service (PaaS) supports a wide variety of consumer touchpoints, including online social and mobile networks, smartphones, tablets, Internet TV, in-store display, kiosks, and more. Axle Digital provides everything from turnkey ecommerce solutions to custom development of unique solutions fully integrated with our client’s existing ecommerce systems.

For additional information on Axle Digital, please visit

Axle Media Contact:
Erica Terrell
1(855) GET-AXLE Ext.106

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Erica Terrell
Axle Digital
1(855) 438-2953 106
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