AzoogleAds Acquires Bazaar Advertising

Share Article, Inc. (, the New York-based online marketing solutions provider, announced today the successful integration between AzoogleAds and San-Francisco based, Bazaar Advertising, a marketing services and search engine management company that specializes in the discovery, purchase and optimization of online search campaigns. Terms of the acquisition were not disclosed.

Our goal is to continue to grow our client's customer acquisitions by coupling science and technology with real direct marketing savvy

    The incorporation of Bazaar Advertising's technology will augment AzoogleAds' performance-based affiliate marketing business that it helped pioneer in 2000. With the addition of Bazaar Advertising's proprietary search traffic acquisition platform, AzoogleAds can now provide advertisers with increased volumes of highly-qualified leads via SEM as well as other expanded services.

"Our goal is to continue to grow our client's customer acquisitions by coupling science and technology with real direct marketing savvy," says Randy Nicolau, CEO of AzoogleAds. "We feel it is a natural evolution for AzoogleAds to serve its existing and prospective clients by helping them cost-effectively improve their reach online by expanding our suite of offerings into search marketing."

About AzoogleAds:

AzoogleAds (, founded in 2000, is an end-to-end online marketing solutions provider for advertisers, publishers and online affiliates. Initially a pioneer in performance-based marketing, AzoogleAds generates the highest volumes of quality traffic through its affiliate network, its proprietary search technologies and optimization, its in-house CPM/CPA/CPC Media Buying and the company's unparalleled industry expertise. The AzoogleAds team delivers the most comprehensive and cost-effective strategic online marketing campaigns for advertisers and publishers of all sizes and across all industries through innovative technology and unrivaled knowledge in search and performance based marketing and media buying.

AzoogleAds is headquartered in New York, with offices in Toronto and San Francisco. They are members of the IAB, Mobile Marketing Association (MMA), Shop.Org, the DMA and the Congressional Internet Caucus Advisory Committee. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

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Beth Schechner
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