Knowing the truth about the quality of your contact data and your utilization of marketing automation are the first steps toward improved performance of your demand creation and lead nurturing campaigns...
Phoenix, AZ (PRWEB) February 02, 2012
For a limited time, B2B business marketing agency Televerde is offering a complimentary, comprehensive Contact Data Quality & Marketing Automation Diagnostic Assessment to qualifying companies.
According to respondents to the lead generation company’s recent B2B Marketing Research Study, when it comes to utilization of their marketing automation platform, 28% of organizations use them only occasionally, 47% are realizing only some of its benefits, and 33% are experiencing marketing automation deployment and management challenges. In terms of respondents’ contact data strategies, 89% admit they have significant marketing data challenges, 62% said their biggest challenge is data that isn’t clean, updated, enriched or complete, and 44% ranked as “very high” the importance of data strategy improvements.
According to Televerde’s VP of Digital Strategies, Bryan Ehrenfreund, “We suspect that while most B2B marketers will take some solace in the fact that they’re clearly not alone with these challenges, this shouldn’t excuse them from taking action to resolve these issues that, without a doubt, are impacting opportunities to achieve a company’s full sales revenue performance goals. Our high-value diagnostics will help them take that action.”
That’s why for a limited time the lead generation and lead nurturing company is offering a comprehensive, complimentary audit of a company’s marketing automation utilization and the quality of their contact data. This powerful combined audit is designed to help companies optimize the return on both their marketing automation investment and their contact data investment.
The Marketing Automation & Lead Nurturing Audit Report includes a list of the features that are being utilized effectively, which are not, and proposed changes to optimize effective use of the system to track, nurture and accelerate leads. The audit will focus on lead tracking tactics, subscription management, email setup, CRM integration, lead routing, sales enablement tools, social media integration, platform-specific settings, and lead conversions.
The Contact Data Quality Diagnostics Audit Report features a comprehensive deep-dive analysis of the quality of a contact database plus actionable recommendations for data improvements. It will reveal data gaps, score the deliverability of email addresses, and advise companies where improvements are possible as well as how they can be achieved. The diagnostic addresses the completeness and accuracy of account and contact-level data – essential data strategy components that are pre-requisites for proper segmentation.
Televerde promises that these comprehensive analysis reports will be an eye-opening, truth-telling experience. According to Ehrenfreund, “Knowing the truth about the quality of your contact data and your utilization of marketing automation are the first steps toward improved performance of your demand creation and lead nurturing campaigns, higher conversion rates and more closed-won deals, and improved marketing campaign ROI.”
Normally a combined valued of $15,000, Televerde is offering these two audits on a complimentary basis for qualifying companies who respond by Feb. 29, 2012 . The offer is open to companies using either Marketo’s or Eloqua’s marketing automation platforms. To find out if you qualify, learn more about the offer, and see sample audit reports, contact your Televerde Sales Executive or Client Success Manager. If you’re not currently a Televerde client, call +1 888-787-2829.
Televerde is the leading B2B provider of sales pipeline development solutions that drive increased revenue for our clients by integrating contact data, marketing automation and world-class tele services. For more information, visit http://www.televerde.com or call +1 888-787-2829.