Televerde Hires Former Phone Works Managing Partner and GM as Senior VP

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Sherry Paterra has joined Televerde’s Executive Leadership Team as Senior Vice President of the company’s new End-to-End Services Group.

Televerde

The ultimate objective of infusing Televerde with Sherry’s expertise and experience is creating more strategic and longer-term engagements with our clients resulting from providing them with best practice consulting and go-to-market methodologies

Sherry Paterra has joined Televerde’s Executive Leadership Team as Senior Vice President of the company’s new End-to-End Services Group. Paterra comes to the leading B2B demand creation agency from Phone Works (a sales and marketing strategy and implementation consulting firm), where she was Managing Partner and General Manager and had recently worked extensively with Televerde as a client leading to the creation of the firm’s Client Success Department.

The key charter for Paterra and the group she’ll oversee will be development of a consulting services model designed to strengthen Televerde’s client relationships through use of all of the firm’s end-to-end sales pipeline development services including integrated data, digital and dialogue-based demand creation and lead nurturing services.

“The ultimate objective of infusing Televerde with Sherry’s expertise and experience is creating more strategic and longer-term engagements with our clients resulting from providing them with best practice consulting and go-to-market methodologies based entirely on each client’s unique needs,” explains James H. Hooker, Televerde’s President and CEO.

“B2B companies’ demand creation and lead nurturing frameworks are becoming more inclusive of the multiple integrated approaches required to effectively address target markets and optimize sales revenue performance,” says Hooker. “There’s a need for expert consulting and actionable recommendations based on proven practices from the perspective of third-party agencies that have a broad view of markets. Sherry and her team are able to leverage Televerde’s 17+ years of experience in the B2B marketing space and the lessons learned from our thousands of client engagements to benefit all of our clients.”

Prior to her role with Phone Works, Paterra co-founded and served as CEO of TeleSpectrum which went public in 1997, was listed in the top 50 service companies, and was one of the first marketing services companies to complete an IPO. She served as Senior Engagement Director for clients including GE, American Express, Apple, Microsoft, Cisco, Oracle, Dell and IBM, amongst others. Paterra continues to serve as Director and Strategic Advisor of two companies, Livelook (a venture-backed SaaS company) and Opus8 (a private equity company focused on CRM/BPO in the Customer Management sector).

Televerde expects that Paterra’s leadership of its End-to-End Services Group will have a significant positive impact on the firm’s sustainable revenue growth across all its lines of our business.

Televerde is the leading B2B provider of sales pipeline development services that drive increased revenue for its clients by integrating data, marketing automation and world-class teleservices. The firm identifies new customers for its clients, accelerates and converts sales opportunities, and discovers fresh, actionable market insight. The outcomes Televerde produces are improved performance of sales pipelines, net new top-line sales revenue growth, measurable return on marketing investments, and sales & marketing alignment. Visit http://www.televerde.com or call +1 888-787-2829.

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Larry Fleischman
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