B2B marketers and communicators must learn the best strategies for using these new marketing channels.
Phoenix, AZ (PRWEB) November 09, 2012
B2B marketing agency, KEO Marketing Inc., announces President Sheila Kloefkorn will speak at the upcoming International Association of Business Communicators (IABC) event on November 15, 2012. Ms. Kloefkorn will present “Differentiating Your Brand in Today’s Marketplace.” The IABC luncheon will be held from 11:30 a.m. to 1:00 p.m. at the University Club of Phoenix located at 39 East Monte Vista.
Ms. Kloefkorn’s presentation will cover the four dangerous threats facing today’s businesses. She’ll also identify the strategies successful B2B marketers are deploying to overcome these risks. Specifically, Ms. Kloefkorn will discuss strategies to help:
- Shape brands and differentiate businesses
- Optimize marketing infrastructures
- Integrate sales and marketing efforts
- Generate and nurture leads
- Build a sense of urgency that speeds the sales cycle
- Develop effective implementation plans
- Monitor, analyze, benchmark and systematically improve your results
“Standing out in the crowd is getting harder and harder for companies to do,” said Sheila Kloefkorn, president, KEO Marketing. “And, because the landscape changes almost weekly, success in online marketing, social media and mobile marketing often remains a moving target.
“Therefore, B2B marketers and communicators must learn the best strategies for using these new marketing channels,” continued Ms. Kloefkorn. “My presentation at IABC will focus on identifying strategies that will optimize marketing and sales performance.”
Ms. Kloefkorn is the founder and president of Phoenix-based KEO Marketing, a business-to-business and inbound marketing company. She is responsible for developing comprehensive marketing solutions for businesses of all sizes across the United States and more than 100 countries around the world. Some of the companies Ms. Kloefkorn has provided marketing strategy for include General Motors, Avnet, Honeywell, FedEx, CyrusOne, Isola, OneNeck IT Services and many more.
Prior to founding KEO Marketing in 2000, she was vice president of a New York based agency which helped Fortune 1000 clients achieve success through all forms of traditional and online marketing. Ms. Kloefkorn has also held senior positions with iCrossing, a leading search and digital marketing agency, served as president of the Phoenix Chapter of the American Marketing Association and was the founding co-chair of SEMPO AZ (Search Engine Marketing Professionals Organization AZ). She is a past president of the Phoenix Chapter of the Business Marketing Association and a frequent local and national speaker on a wide variety of marketing topics.
Based on attendee feedback from past speaking engagements at IABC, Ms. Kloefkorn has received excellent reviews from capacity crowds. For more information on the IABC event, or to register, visit http://www.iabcphoenix.com/november-15-luncheon-differentiating-your-brand-in-todays-fast-changing-marketplace/.
ABOUT KEO MARKETING
KEO Marketing Inc., a leading B2B marketing agency based in Phoenix, Arizona, develops and implements strategies to help clients increase leads and sales. The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, online advertising, local and mobile marketing, and more. Some of the world's largest brands have depended on KEO Marketing for marketing programs that deliver tangible and substantial results. For more information http://www.keomarketing.com