We are excited that The B2B Lead has gained the respect of thousands of B2B Marketing and Sales professionals. Each tip we put out there we do so with the intention of sharing a best practice we as B2B Marketers could use in our day-to-day lives
Austin, Texas (PRWEB) August 21, 2008
ReachForce Inc., a provider of OnDemand software and data services for targeted lead generation, celebrates the first birthday of its blog, The B2B Lead. On August 15, 2007 ReachForce launched The B2B Lead with the goal of building a place where B2B Marketers could share best practices and useful marketing tips.
The B2B Lead blog delivers real world, practical B2B Marketing and Sales Tips to help lead generation teams capture more qualified buyers and convert them into profitable customer relationships. Each week, The B2B Lead delivers snack-size how-to's and thought-provoking commentary from B2B Marketers for B2B Marketers. Together with the ReachForce team, ReachForce customers and other guest bloggers have shared techniques that help Marketing and Sales teams take a more deliberate and predictable approach to increasing the velocity and efficiency of the Marketing and Sales funnel.
In the last 365 days, The B2B Lead has delivered 140 Marketing and Sales Tips and 28 Marketing WTFs to over 9000 readers. Also in the past year, these tips have been picked up by Marketing Profs for their Get To the Point daily newsletter, ranked number 1 on Sphinn and The B2B Lead was chosen to be included in Guy Kawasaki's Marketing Alltop.
Some of the best and most informative posts from this first year are:
•Are You a Viral VIP? - The Definitive Guide to Viral Video Success
•Don't Forget About Customer Marketing
•Lead Generation Using Email Marketing
•Using Surveys for Lead Scoring
•How to Get 3,190 People to Watch a Demo at a Tradeshow
ReachForce has compiled the best 101 B2B Marketing and Sales Tips from The B2B Lead in an eBook series. The first two volumes are available now.
"We are excited that The B2B Lead has gained the respect of thousands of B2B Marketing and Sales professionals. Each tip we put out there we do so with the intention of sharing a best practice we as B2B Marketers could use in our day-to-day lives," said Suaad Sait, CEO, ReachForce.
ReachForce, Inc. is a provider of data and software solutions that enable B2B companies to target marketing and sales initiatives at the right person in the right company, every time. ReachForce's revolutionary approach increases lead generation effectiveness and accelerates sales cycles. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives - maximizing the value of CRM and marketing automation investments.