B2B marketers should be thinking beyond branding matters and ask themselves things like what does the customer want, what are the business objectives of doing a redesign and how would results be measured.
Atlanta, GA (PRWEB) July 31, 2012
In a recent eBook “30.1 Questions You Should Ask Before a Web Redesign Project”, Market 8, an Atlanta web design and marketing agency, outlines 30 useful questions you should ask to trigger your B2B web design inspiration.
“Companies are placing a higher level of expectations on the performance of websites. We wanted to capture some of the questions that marketers should be asking when embarking in a web redesign project,” said Eduardo Esparza, President of Market 8.
“B2B marketers should be thinking beyond branding matters and ask themselves: What does the customer want? What are the business objectives of doing a redesign? How could results be measured?”
Market8’s questions include such important topics as:
OBJECTIVES: What are the reasons to do a website redesign?
CUSTOMER VIEW: What are the customers expectations from the company website?
MARKETING PERFORMANCE: What business objectives are tied to the redesign of the website, and how will those be supported?
WEB DESIGN FIRM SELECTION: What criteria will you use to select the right web design & development partner?
POST LAUNCH CONSIDERATIONS: What happens after the redesign in terms of maintenance, measuring results, and integrating the leads flow with the rest of the sales and marketing departments?
The full web design questionnaire can be read in the eBook “30.1 Questions You Should Ask Before a Web Redesign Project”. Market 8 also published recently "12 B2B Website Best Practices for Fall 2012 and Beyond".
About Market 8
Market 8 is a web design and inbound marketing agency that helps clients increase revenue by growing their traffic and increasing conversions online. A fully integrated agency, Market 8 specializes in marketing strategy, website development, conversion optimization, video marketing, and marketing analytics including specific prospect and lead tracking. To learn more about Market 8, visit their website at: http://www.market8.net