New eBook by Market 8 Explains Eight B2B Website Design Essentials for 2013

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Today, a website is an essential component of B2B companies’ sales process: it has the role of generating sales ready leads for B2B sales teams. For a website to deliver on this promise, it must have very specific elements, described in detail in Market 8’s new eBook “Eight B2B Website Design Essentials.”

Eight B2B Website Design Essentials
Today's B2B website design encompasses much more than just aesthetics; it includes everything from the purpose of the site, to the content, to mobile optimization. Each element of the design is linked to the other.

Market8’s new eBook, “Eight B2B Website Design Essentials for 2013” reveals that today’s website design has an undeniable impact on a company’s bottom line. With 25% of all B2B buyers more likely to go online to research new suppliers, it’s critical that a website is designed to seamlessly transition visitors from prospects into customers.

“Today’s B2B website design encompasses much more than just aesthetics,” said Eduardo Esparza. “It includes everything from the purpose of the site, to the content, to mobile optimization. Each element of the design is linked to the other.”

The eBook delves deeply into these 8 essential areas, providing simple, straight-forward guidance on the fundamentals of today’s website design. Highlights of some of the essentials include:

  • The purpose and value proposition of a website: How to uncover to the true purpose of a website, and then what elements must be included so customers understand the value proposition of each page.
  • The branded blog: Why your content can’t be generic, and what are the key elements that will make it resonate with your brand’s key attributes.
  • The need for a mobile optimized version: What a Google study indicates about the mobile purchasing tendencies of c-suite users, and what you can do to make your website optimized for mobile.

Also included in the eBook are explanations on the need for customer-centric web content; proof; simple and professional design and search engine optimization.

Esparza emphasized the timeliness of the eBook. “Websites are in a continual state of flux,” he said. “We’ve parsed out all the website bells and whistles and really distilled the essential elements.” He also noted that the design essentials can be implemented at any time. A complete website overhaul “is not mission critical.”

The “Eight B2B Website Design Essentials”eBook is free and available for immediate download at http://www.market8.net/eight-b2b-website-design-essentials

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About Market 8
Market 8 is a web design and inbound marketing agency that helps clients increase revenue by growing their traffic and increasing conversions online. A fully integrated agency, Market 8 specializes in inbound marketing, website design & development, conversion optimization, and marketing analytics including specific prospect and lead tracking. To learn more about Market 8, visit their website at: http://www.market8.net

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Eduardo Esparza
Market 8
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