It is a fiercely competitive program that truly recognizes the very best in business-to-business marketing.
Denver, CO (PRWEB) May 7, 2010
The Business Marketing Association announced the winners of their annual Gold Key Awards competition with Faction Media being recognized an amazing 9 times. Faction took top honors in the Demand Generation, Search Engine Marketing, Direct Response, Web-Based Sales Tools and Channel Enablement programs categories. To top off the event Faction was presented with the Best Creative of the Year honors over all entries in the competition.
The Gold Key Awards are recognized as Colorado’s most prestigious competition dedicated solely to business-to-business marketing. This year’s program included over 130 entries in 38 categories from top B2B businesses and marketing agencies. Entries were reviewed and graded by a panel of six independent judges from across the country comprised both of agency and corporate marketing professionals.
“Across our entire client base, our 2009 work thematically centered around our channel partners”, said Dave Greves Co-Founder and CEO. “In a touchy economy the challenge has been to focus on extending our clients brands throughout the channel while creating value for their partners. It makes sense that the award winning programs and tools that Faction has created would be recognized for their results and return on investment.”
The BMA Gold Key’s have a long history for identifying, evaluating and rewarding those entrants who have excelled in performance marketing. Faction’s commitment to accountability and return on clients’ marketing investment aligns perfectly with the Business Marketing Associations values. This years award winning client companies include Avaya, Level 3 Communications, USA Swimming, tw telecom, and Johns Manville (a Berkshire Hathaway Company).
“What we do most of the time is invent; being recognized by our peers for our work is very validating.” Said Co-Founder and Partner Aaron Batte, “Successes like these fuel our passion and creativity; constantly coming up with new ways to approach our clients challenges is a real emphasis that we have across all levels of the agency.”
Speaking more about the competition, Marilee Yorchak, the Executive Director of the Colorado Business Marketing Association said “It is a fiercely competitive program that truly recognizes the very best in business-to-business marketing. With an emphasis on results and the quality of entries, the BMA Gold Key Awards is one of the most coveted by B2B marketers in Colorado.”
About Faction Media:
Faction Media is a full-service digitally led communications agency that helps clients compete, evolve and grow in an increasingly complex and fragmented marketplace. Faction provides digital strategy, audience insight, creative services, interactive development, search marketing, performance analytics and marketing optimization to Fortune 1000 companies including some of the largest and most innovative businesses in the world.
Faction Media’s Unified Marketing™ approach combines new and evolving interactive tools with traditional channels to identify, build and execute the most effective and successful brand and demand generation campaigns. A commitment to performance accountability, technology, and creative innovation has defined Faction’s place as a leader in business-to-business communications and marketing.
For more information on Faction Media visit factionmedia.com
About the Business Marketing Association:
The Business Marketing Association (BMA) is a national organization that unites professionals who specialize in business-to-business marketing and communications. The Colorado Chapter has more than 370 members and has been named the “Chapter of the Year” thirteen of the past fifteen years. Last year, marked 60 years of excellence for the chapter. The BMA Gold Key Awards is Colorado’s most prestigious competition dedicated solely to business-to-business marketing.
For more information visit bmacolorado.org.