B2B Sales Lead and Lead Generation Expert Mac McIntosh Announces Launch of Sales Lead Checkup™

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Sales Lead Checkup is a new service for business to business marketers responsible for B2B sales lead generation. The Sales Lead Checkup, developed by B2B sales lead expert Mac McIntosh, is designed specifically to give companies the answers needed to make their sales lead programs as effective as possible.

Sales Lead Checkup participants will learn the best strategies for generating more of the sales-ready, qualified leads that can turn into new business and increased revenue

Mac McIntosh announces the launch of B2B Sales Lead Checkup, a new service for B2B marketers responsible for lead generation. McIntosh, a business to business sales lead expert and president of Mac McIntosh Inc., launched the service to help business executives learn what they're doing right, and to help companies increase the number of qualified, sales-ready opportunities they generate.

"Sales Lead Checkup participants will learn the best strategies for generating more of the sales-ready, qualified leads that can turn into new business and increased revenue," McIntosh says. "This program shows companies how best to allocate B2B lead generation investments."

The B2B Sales Lead Checkup is an expert assessment of a company's business to business sales lead programs, designed specifically to give the answers needed to make those sales lead programs as effective as possible. The program reviews current B2B lead generation, inquiry handling and sales lead qualification programs, with the goal of maximizing results and ROI, creating new business and increasing sales revenue and profits.

The Sales Lead Checkup involves two-and-a-half days of onsite work, including:

  • Meeting with key marketing, sales and management stakeholders to clarify sales lead and revenue goals, and hear their comments, concerns and suggestions regarding past and present sales lead generation efforts;
  • A detailed review of the company's current sales lead generation, handling and management programs, procedures and systems
  • Presentation and discussion of key findings, conclusions and preliminary recommendations

According to McIntosh, as a result of Sales Lead Checkups, his clients have seen 18 to 312 percent more qualified leads, have seen sales revenue jumps of 12 to 43 percent and sales and marketing cost reductions of up to 14 percent.

Following completion of the checkup, companies receive a written summary report that contains expert recommendations for improving leads and sales and a checklist of prioritized action items for implementing those recommendations. In addition, six hours of follow up consulting and coaching by phone and e-mail helps participants develop, implement and fine tune their strategies and tactics.

The cost of Sales Lead Checkup is normally $9,950, which includes travel time and travel expenses in the United States and Canada. Depending on a company's specific requirements, such as the need to include additional company divisions, locations or product families in the checkup, the cost can increase.

For more information about Mac McIntosh's Sales Lead Checkup, sales lead generation or other marketing consulting services, please visit http://www.sales-lead-experts.com/checkup, call 1-800-944-5553 or 1-401-294-7730 or email mcintosh @ sales-lead-experts.com.

About Mac McIntosh
M. H. (Mac) McIntosh is considered one of North America's leading experts on the subject of business-to-business marketing for leads and sales. Mac specializes in helping companies generate more high-quality, sales-ready B2B sales leads, turn them into sales, track and measure results and prove a favorable return on investment.

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M. H. (Mac) McIntosh
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