“It’s crucial for B2B Marketers to understand buyer behaviours and how online marketing is influencing buying decisions,” said Gord Hotchkiss, CEO of Enquiro.
San Francisco, CA (PRWEB) May 20, 2010
The b2b Search Strategy Summit is gearing up for an all-star lineup of B2B Marketing's best to lead the intensive, full day of strategy sessions set for San Francisco on June 23, 2010. The sessions will be lead by top B2B Marketing Strategists who will share best practices and proven lead generating techniques in the forefront of B2B marketing. The Summit is an all-inclusive, one-stop-shop covering Search Engine Marketing (SEM), Online PR, Social Media and Blogging strategies. Keynote sessions will deliver valuable insights and leading-edge knowledge based on latest B2B Marketing industry research studies conducted by Business.com and the "BuyerSphere" project piloted by Enquiro.
Senior level B2B Marketers are invited to join this exclusive one day Summit to learn the necessary steps to take their Search Marketing, Online PR, Social Media and Blog strategies to the next level. The Summit will cover high level online advertising techniques that are not common knowledge among B2B marketing practitioners. Attendees will have exclusive access to insider B2B industry trends including buying behavior habits that will cut the lengthy B2B sales cycles. B2B Marketers will leave the Summit with a new found ability to take charge of their online campaign profits, and get their teams on the right track for integrating and managing more effective Search Marketing, Online PR, Blogging and Social Media campaigns.
"It's crucial for B2B Marketers to understand buyer behaviours and how online marketing is influencing buying decisions," said Gord Hotchkiss, CEO of Enquiro. "Attendees will hear first hand our latest B2B market study results on buying practices from the BuyerSphere project, and they will learn the most important takeaways on how B2B marketers should be leveraging online assets."
Welcome to the BuyerSphere, by Gord Hotchkiss, CEO, Enquiro Hotchkiss will share long awaited insights on B2B buyers and their buying practices garnered from the comprehensive "BuyersSphere" project during his morning keynote session. Attendees will learn amazing B2B lessons that they can adapt and apply to their business immediately.
Future of B2B Search Marketing by Jay Middleton, Senior Manager, Worldwide Search Marketing, Adobe
Middleton's keynote will address B2B Search Marketing campaign metrics and measurement, examples of mapping keywords to lead scoring and nurturing campaigns and how sales teams can utilize search and keyword insights for lead qualification improvements.
Case Study Session:
Hear From B2B Peers, Learn Their Secretes to Success
Attendees will hear from the expert panel as they uncover B2B client case studies that achieved top results, exceeded client goals and increased ROI. These exclusive Case Study results will be incredibly effective in benchmarking against competitors.
Expert Hot Seat:
Most Pressing B2B Search Questions Answered
The expert hot seat will cover the biggest marketing challenges b2b marketers face -- converting leads to sales, measuring and justifying SEM and Social Media budgets, integrating Online PR and Social Media and more. The expert panel will help attendees define the ultimate Search Marketing action plan and set top priorities for 2010.
Senior level B2B Marketers are invited to join the Summit packed full of top line B2B Marketing strategies covering; Search Marketing, Social Media, Online PR and Blogging. Seating is limited to 150 senior marketing professionals for optimal networking, learning and interaction time. Registration is open and participants will save $300 by registering now at b2b Search Strategy Summit.
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