New White Paper on Trends in Canadian Business to Business Marketing Strategy and Market Research Reveals Major Shifts in B2B Marketing Priorities

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The Mezzanine Group has released an analysis of trends in Canadian B2B marketing strategy and market research based on its work over the past year. The new report, What’s Hot (and What’s Not) in Canadian B2B Strategy and Marketing, highlights five themes affecting B2B organizations in 2012.

B2B Marketing Trends White Paper

What's Hot (and What's Not) in Canadian B2B Strategy & Marketing White Paper

We share our views on how marketers are getting better information on opportunities, what challenges they face, and how they're reacting to business and social changes.

The Mezzanine Group has released an analysis of trends in Canadian B2B marketing strategy and market research based on its work over the past year.

The new report, What’s Hot (and What’s Not) in Canadian B2B Strategy and Marketing, highlights five themes affecting B2B organizations. The themes are developed based on Mezzanine’s work and discussions with clients and partners, who come from multiple industries and include enterprise, private and public organizations.

“Each year we work with Canada’s leading B2B marketing organizations,” says Lisa Shepherd, president of The Mezzanine Group. “Through that work and our experience in the last decade we see subtle and dramatic changes in their priorities.”

This year’s themes include shifting competitive landscapes, marketing ROI, revenue-generation models, social media for B2B companies and B2B market research.

Of the organizations analyzed in the report there is strong representation of financial services, media and technology companies, small and mid-sized industrial companies, professional associations, healthcare and telecommunications companies.

“This white paper includes our insights on the most prominent and evolving trends,” adds Shepherd. “We share our views of how marketers are getting better information on opportunities, what challenges they face, and how they’re reacting to business and social changes.”

The paper can be downloaded from the company website at: http://bit.ly/He3h2S

About The Mezzanine Group
The Mezzanine Group is a Business to Business (B2B) Strategy and Marketing firm based in Toronto, Canada. For over a decade, Mezzanine has worked with enterprise and mid-sized B2B companies to improve the function and performance of their marketing through better market intelligence, marketing planning and execution. Mezzanine has twice been named to the PROFIT 100, Canada’s definitive list of fast growing companies.

For more information about The Mezzanine Group visit http://www.themezzaninegroup.com or contact us at (416) 598-4684 | info(at)themezzaninegroup(dot)com.

Copyright (C) 2012 The Mezzanine Group. All rights reserved.

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