Babelgum and Good Announce Global Brainstorm To Save the World

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GOOD and Video Content Platform Babelgum Ask Viewers to Submit Innovative World-Changing Ideas and Announce Weekly Series

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We’re excited to work with Babelgum in producing and distributing Big Ideas as they are a great platform for our video content and have shown their passion for environmental issues with their Our Earth channel.

Independent mobile and Web content platform Babelgum has announced its partnership with GOOD, the integrated media platform for people who want to live well and do good. The agreement includes the Big Ideas competition (available now at http://www.good.is/bigideas) for the artists, thinkers, inventors and doers of the world to answer one question: If there weren't any pesky practical limitations, what world-changing device would you invent?

Viewers are invited to submit their own passionate and imaginative ideas to help the planet at http://www.good.is/bigideas from now until August 25, 2009; the more imaginative idea, the better. GOOD and Babelgum will then choose the most creative submission to feature in the final episode of Big Ideas, debuting September 23, 2009. The winner will also be featured on http://www.good.is/, in GOOD Magazine’s Fall 2009 issue, and will curate Babelgum’s Our Earth channel (http://www.babelgum.com/channel/ourearth) in October.

This announcement also marks the launch of the Big Ideas original and exclusive weekly series, available today at http://www.good.is/bigideas or at http://www.babelgum.com/bigideas. Innovators including Grammy-nominated artist Imogen Heap, ESPN hosts the Sklar brothers, and author and journalist Matt Mason all submitted their own ideas, ranging from the ethereal (floating houses), to the irreverent and edgy (give animals their own weapons to even the odds), to those actually being created today (urban vertical farms).

“GOOD has emerged as the dominant platform for highlighting the people, businesses, and organizations driving change in the world. And Big Ideas is a creative and entertaining extension of this mission by challenging everyone to imagine their own solutions to our environmental problems,” commented Craig Shapiro, president of GOOD. “We’re excited to work with Babelgum in producing and distributing Big Ideas as they are a great platform for our video content and have shown their passion for environmental issues with their Our Earth channel.”

"The content found on GOOD is perfectly aligned with Babelgum’s library of irreverent, cutting-edge and thought-provoking programmes," said Laurence Billiet, publisher of Babelgum’s Our Earth Channel. "Babelgum and GOOD hope to raise awareness about some serious environmental issues, by brainstorming creative ways to make the world a better place."

Through this partnership with Babelgum, GOOD becomes a key content provider to the site with a GOOD–branded channel and all existing and forthcoming GOOD videos available on the Babelgum mobile application and website. In turn, programs from Babelgum’s Our Earth channel will be available through GOOD’s website http://www.good.is.

About GOOD:
GOOD Worldwide is the integrated media company for people who want to live well and do good. GOOD is an editorially-led, member-driven community that provides content and experiences that blend entertainment and relevance. Launched in September 2006, GOOD has received numerous awards and widespread praise for its groundbreaking aesthetic and unique voice that reflects the cultural shift among consumers who want to move the world forward and enjoy themselves while doing so. Since its inception, GOOD has achieved commercial success and catalyzed social impact. Through its innovative Choose GOOD campaign, the company has directed nearly $1,000,000 in subscription revenue to a diverse roster of leading nonprofit organizations around the world. See what’s GOOD: http://www.good.is.

About Babelgum:
An integrated mobile and Web content platform, Babelgum combines the full-screen video quality of traditional television with the interactive capabilities of the Internet and offers innovative professionally produced programming on-demand to a global audience. Babelgum recently launched an original mobile application in the United States, UK and Italy, that brings regionally tailored programming to smart phones – at present iPhone 3G, iPod Touch, Nokia (N96, N95 and 6210) – via 3G and WiFi. Babelgum’s editorial focus is on music, comedy, film, urban culture, nature and the environment.

The company has set up two online contests to nurture independent film and music talent: the Babelgum Online Film Festival, chaired by Spike Lee (now in its second year) and the Babelgum Music Video Awards, judged by acclaimed director Michel Gondry. Babelgum also launched a Digital Studio initiative producing new, exclusive and original content. Two productions have already been completed, including Downstream, focusing on the controversy over the development of the oil sands of Alberta, Canada, and Extinction Sucks, a wildlife series on the subject of conservation and protection, with the active involvement of WWF. Babelgum's content partners include, amongst others, EMI, Sony BMG, the Associated Press, PBS, BBC, VBS, Lonely Planet, National Geographic, T5M, Shine Limited, Cinetic Rights Management, Content Republic, Gong Anime, The Workbook Project, Cinelan, IMG, Power to the Pixel and Off the Fence, as well as the Encounters, Los Angeles, Rushes, From Here To Awesome and Renderyard Film festivals. Babelgum is an independent and privately held company with offices in the United States, UK, Ireland, France and Italy. http://www.babelgum.com

For further information contact:
Jay Ku, GOOD PR
310-691-1055
jay (at) goodinc.com

Ed James, Cornerstone/PR Department
+1 212 652 9295
ed (at) cornerstonepromotion.com

Andrea Giannotti, Babelgum Media Relations Director
Cell: UK +44 7825 892 640
andrea.giannotti (at) babelgum.com

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